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Comparative Advantage (Spanish version)
Kennedy, Robert E.; Koehn, Nancy F.Caso HBS-714S19EconomíaHow nations trade and whether they benefit from it are two of the oldest and most important questions in political economy. In the 170 years since David Ricardo formally developed the theory of comparative advantage, it has become one of the principles most widely accepted among professional economists. Despite this wide acceptance in the professional community, the basics of international trade are still poorly understood by many policy makers a...Desde 8,20 €
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Madam C.J. Walker: Entrepreneur, Leader, and Philanthropist
Dwojeski, Anne E.; Grundy, William; Helms, Erica; Miller, Katherine; Koehn, Nancy F.Caso HBS-807145-EIniciativa emprendedoraMadam C. J. Walker, who has been credited as the first self-made African-American woman millionaire, created a hair-care empire after years spent as a laundress in St. Louis, Missouri. Decades before the Civil Rights movement, her company gave employment to thousands of African-American women and marketed its products around the world. Madam Walker was active in the social and political causes of her day, and used her position as a successful ent...Desde 8,20 €
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Starbucks Coffee Company: Transformation and Renewal, Teaching Note
Koehn, Nancy F.Nota del Instructor HBS-314143-EIniciativa emprendedoraTeaching Note for Product #314068Desde 0,00 €
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The Brain--and Soul--of Capitalism
Koehn, Nancy F.Artículo HBS-F1311F-EMost executives accept that social and civic responsibilities are indispensable to doing good business; their enterprises won't survive if those responsibilities are ignored. Starbucks CEO Howard Schultz and Unilever CEO Paul Polman are exemplars of that attitude.Desde 8,20 €
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Leadership in Crisis: Ernest Shackleton and the Epic Voyage of the Endurance, Teaching Note
Koehn, Nancy F.Nota del Instructor HBS-807014-EIniciativa emprendedoraTeaching Note to 803-127.Desde 0,00 €
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Bono and U2, Teaching Note
Koehn, Nancy F.; Legris, ElizabethNota del Instructor HBS-811091-EIniciativa emprendedoraTeaching Note for 809148.Desde 0,00 €
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Howard Schultz and Starbucks Coffee Company (Spanish version)
Koehn, Nancy F.Caso HBS-803S13Iniciativa emprendedoraInvestigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments and responsive customer service--and, especially, the creation of a strong brand. Also devotes considerable attention to how Schultz built the Starbucks organization, examining the...Desde 8,20 €
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John Mackey and Whole Foods Market
Miller, Katherine; Koehn, Nancy F.Caso HBS-807111-EIniciativa emprendedoraTraces the history of organic agriculture from its pre-industrial roots to the present day, and examines the growth of Whole Foods Market in the context of the broader growth of the organic industry. Also investigates John Mackey's role as a founder and leader of the largest natural-foods retailer in the world.Desde 8,20 €
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All Traffic Solutions
Lal, Rajiv; Johnson, Scott F.Caso HBS-517011-EMarketingAll Traffic Solutions traditionally sold traffic signs that collected vehicle data to cities. In recent years, the firm connected their signs to the internet and began selling software that enabled cities to operate their signs remotely and collect data in a more efficient manner. Revenues from software represented a growing part of the organization's overall business. An important part of All Traffic Solutions' strategy involved a new software p...Desde 8,20 €
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The Digital Factory - Siemens: Electronic Works Amberg
Lal, Rajiv; Johnson, Scott F.Caso HBS-518054-EThe Electronic Works Amberg (EWA) was Siemens' most advanced factory. The plant built industrial automation equipment using state-of-the-art manufacturing techniques. Siemens was considering creating a consulting business for its manufacturing clients. Given the EWA's well-known expertise, the facility would be heavily involved in the consulting business. What was the best way for Siemens to operate its consulting business? What else could be don...Desde 8,20 €