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Building a 'Grand' Style: The John F. Kennedy's Experience
Leggett, Brian O'Connor; Salvia, A.Caso DPO-103-EÉtica empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasThe Kennedy case is about how someone who was uneasy speaking in public became one of the best-remembered political orators of the 20th century. Kennedy worked hard to develop his oratorical abilities, while learning to turn controversy to advantage and polishing his networking skills. The case also deals with the advent of TV debates and audience management. Finally, it looks at examples of Kennedy's grand style: his inaugural address and his Be...Desde 8,20 €
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Comparative Advantage (Spanish version)
Kennedy, Robert E.; Koehn, Nancy F.Caso HBS-714S19EconomíaHow nations trade and whether they benefit from it are two of the oldest and most important questions in political economy. In the 170 years since David Ricardo formally developed the theory of comparative advantage, it has become one of the principles most widely accepted among professional economists. Despite this wide acceptance in the professional community, the basics of international trade are still poorly understood by many policy makers a...Desde 8,20 €
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Madam C.J. Walker: Entrepreneur, Leader, and Philanthropist
Dwojeski, Anne E.; Grundy, William; Helms, Erica; Miller, Katherine; Koehn, Nancy F.Caso HBS-807145-EIniciativa emprendedoraMadam C. J. Walker, who has been credited as the first self-made African-American woman millionaire, created a hair-care empire after years spent as a laundress in St. Louis, Missouri. Decades before the Civil Rights movement, her company gave employment to thousands of African-American women and marketed its products around the world. Madam Walker was active in the social and political causes of her day, and used her position as a successful ent...Desde 8,20 €
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Starbucks Coffee Company: Transformation and Renewal, Teaching Note
Koehn, Nancy F.Nota del Instructor HBS-314143-EIniciativa emprendedoraTeaching Note for Product #314068Desde 0,00 €
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The Brain--and Soul--of Capitalism
Koehn, Nancy F.Artículo HBS-F1311F-EMost executives accept that social and civic responsibilities are indispensable to doing good business; their enterprises won't survive if those responsibilities are ignored. Starbucks CEO Howard Schultz and Unilever CEO Paul Polman are exemplars of that attitude.Desde 8,20 €
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Leadership in Crisis: Ernest Shackleton and the Epic Voyage of the Endurance, Teaching Note
Koehn, Nancy F.Nota del Instructor HBS-807014-EIniciativa emprendedoraTeaching Note to 803-127.Desde 0,00 €
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Bono and U2, Teaching Note
Koehn, Nancy F.; Legris, ElizabethNota del Instructor HBS-811091-EIniciativa emprendedoraTeaching Note for 809148.Desde 0,00 €
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Howard Schultz and Starbucks Coffee Company (Spanish version)
Koehn, Nancy F.Caso HBS-803S13Iniciativa emprendedoraInvestigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments and responsive customer service--and, especially, the creation of a strong brand. Also devotes considerable attention to how Schultz built the Starbucks organization, examining the...Desde 8,20 €
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John Mackey and Whole Foods Market
Miller, Katherine; Koehn, Nancy F.Caso HBS-807111-EIniciativa emprendedoraTraces the history of organic agriculture from its pre-industrial roots to the present day, and examines the growth of Whole Foods Market in the context of the broader growth of the organic industry. Also investigates John Mackey's role as a founder and leader of the largest natural-foods retailer in the world.Desde 8,20 €
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Gary Hirshberg and Stonyfield Farm, Teaching Note
Koehn, Nancy F.; Khan, Nora N.Nota del Instructor HBS-314019-ETeaching Note for 312122.Desde 0,00 €