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Bono and U2, Teaching Note
Koehn, Nancy F.; Legris, ElizabethNota del Instructor HBS-811091-EIniciativa emprendedoraTeaching Note for 809148.Desde 0,00 €
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Gary Hirshberg and Stonyfield Farm
Koehn, Nancy F.; Khan, Nora N.; Legris, ElizabethCaso HBS-312122-EGary Hirshberg and Stonyfield Farm is the story of one entrepreneur's vision and journey to create a market-leading, environmentally responsible business founded on the principles of product quality, organizational alignment and sustainability. A former environmental activist, Hirshberg built Stonyfield Farm, (an organic yogurt maker based in New Hampshire), up from a seven cow-operation into a business that in 2010 had $360 million in annual rev...Desde 8,20 €
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New Project? Don't Analyze--Act (Spanish version)
Schlesinger, Leonard A.; Kiefer, Charles F.; Brown, Paul B.Artículo HBS-R1203RIniciativa emprendedoraUse the means at hand; stay within an acceptable loss; secure only the commitment needed for the next step; bring along only volunteers; link the initiative to a business imperative; produce early results; and manage expectations. Momentum is gained by continuing to act based on what is learned at each step. The launch of Clorox's Green Works product line is discussed as an example.Desde 8,20 €
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New Project Don't Analyze--Act
Schlesinger, Leonard A.; Kiefer, Charles F.; Brown, Paul B.Artículo HBS-R1203R-EIniciativa emprendedoraIn a predictable world, getting a new initiative off the ground typically involves analyzing the market, creating a forecast, and writing a business plan. But what about in an unpredictable environment? The authors recommend looking to those who are experts in navigating extreme uncertainty while minimizing risk: serial entrepreneurs. These business leaders act, learn, and build their way into the future. Managers in traditional organizations can...Desde 8,20 €
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Starbucks Coffee Company: Transformation and Renewal
Koehn, Nancy F.; McNamara, Kelly; Khan, Nora N.; Legris, ElizabethCaso HBS-314068-EIniciativa emprendedoraStarbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine inDesde 8,20 €
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Transformation and Renewal (Spanish version)
Koehn, Nancy F.; McNamara, Kelly; Khan, Nora N.; Legris, ElizabethCaso HBS-315S04Iniciativa emprendedoraTransformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how Schultz and his team saved Starbucks from near-collapse, by both executing a deep, comprehensive return to its core values and, at the same time, investing in a range of new products, customer experiences and ...Desde 8,20 €