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The Dragonfly Project: Team F: American Companies Using Google as Their Business Platform
Giacomini, Aurélia; Serra Parri, Fernando; de la Cierva, YagoCaso DPO-792-EConocimiento y comunicación, Ética empresarial y Responsabilidad Social Corporativa, Tecnologías de la informaciónIn 2010, Google decided to suspend the version of its search engine that was operating in China, due to accusations of collusion with an authoritarian government, which censored searches based on ideological and political criteria. Eight years later, the American company - which had changed its name to Alphabet - began secret negotiations with the Chinese government, to return with a government-approved version known as the "Dragonfly Project." ...Desde 8,20 €
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El proyecto Dragonfly: equipo F: Empresas norteamericanas que utilizan Google como plataforma de negocios
Giacomini, Aurélia; Serra Parri, Fernando; De la Cierva Álvarez de Sotomayor, Santiago CarlosCaso DPO-792Conocimiento y comunicación, Ética empresarial y Responsabilidad Social Corporativa, Tecnologías de la informaciónEn 2010 Google decidió suspender la versión limitada de su motor de búsqueda operativo en China por las acusaciones de connivencia con un gobierno autoritario que censuraba las búsquedas con criterios ideológicos y políticos. Ocho años después, la compañía norteamericana -que había cambiado su nombre a Alphabet- comenzó negociaciones secretas con el Gobierno chino para volver a ese país con una versión intervenida por el Gobierno: el proyecto Dra...Desde 8,20 €
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Bono and U2, Teaching Note
Koehn, Nancy F.; Legris, ElizabethNota del Instructor HBS-811091-EIniciativa emprendedoraTeaching Note for 809148.Desde 0,00 €
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Gary Hirshberg and Stonyfield Farm
Koehn, Nancy F.; Khan, Nora N.; Legris, ElizabethCaso HBS-312122-EGary Hirshberg and Stonyfield Farm is the story of one entrepreneur's vision and journey to create a market-leading, environmentally responsible business founded on the principles of product quality, organizational alignment and sustainability. A former environmental activist, Hirshberg built Stonyfield Farm, (an organic yogurt maker based in New Hampshire), up from a seven cow-operation into a business that in 2010 had $360 million in annual rev...Desde 8,20 €
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Starbucks Coffee Company: Transformation and Renewal
Koehn, Nancy F.; McNamara, Kelly; Khan, Nora N.; Legris, ElizabethCaso HBS-314068-EIniciativa emprendedoraStarbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine inDesde 8,20 €
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Transformation and Renewal (Spanish version)
Koehn, Nancy F.; McNamara, Kelly; Khan, Nora N.; Legris, ElizabethCaso HBS-315S04Iniciativa emprendedoraTransformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how Schultz and his team saved Starbucks from near-collapse, by both executing a deep, comprehensive return to its core values and, at the same time, investing in a range of new products, customer experiences and ...Desde 8,20 €