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Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (B)
Alcacer, Juan; Dai, Nancy HuaCaso HBS-914015-EThe case reveals that Ford decided to open its own e-coating plant in Gujarat, India, and details how the decision was made at different organizational levels.Desde 5,74 €
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Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (A)
Alcacer, Juan; Dai, Nancy HuaCaso HBS-914014-EIn April 2013, Ford Asia Pacific & Africa (FAPA) was examining its options for e-coating service metal parts for the Ford Customer Service Division in Sanand, Gujarat, India. Randy Creel, Director of Parts Supply & Logistics, FAPA, worked with his colleagues in the US, UK, China, and India to conduct analysis and develop three options: outsourcing e-coating to a third party in Sanand, outsourcing e-coating to a third-party in Chennai and transpor...Desde 8,20 €
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Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (A) and (B), Teaching Note
Alcacer, JuanNota del Instructor HBS-714466-ETeaching Note for 914014 and 914015.Desde 0,00 €
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ViniBrasil: New Latitude Wines
Bell, David E.; Neves, Marcos Fava; Thome e Castro, Luciano; Shelman, MaryCaso HBS-509003-EMarketingViniBrasil is a small wine venture in Brazil started by a top Portuguese wine company, Dao Sul. ViniBrasil grows its grapes in a novel environment (close to the equator) using innovative management practices such as controlled irrigation and year-round harvesting. ViniBrasil 'Rio Sol' wines, which have received several awards, are sold mainly in Brazil where per capita wine consumption is low and there is strong competition from inexpensive impor...Desde 8,20 €
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Fonterra
Bell, David E.; Shelman, MaryCaso HBS-512003-ETo maximize their effectiveness, color cases should be printed in color. In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in emerging markets in Asia.Desde 8,20 €
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Nestle
Bell, David E.; Shelman, MaryCaso HBS-509001-EMarketingIn April 2008, Paul Bulcke took over as CEO of the world's largest food and beverage company. His predecessor, Peter Brabeck, had delivered 12 years of outstanding results while moving the company toward a new vision of health, nutrition, and wellness. Bulcke's challenge was to swiftly execute the vision and deliver the organic growth and improved margins necessary to meet the "Nestle model."Desde 8,20 €
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Diamond Foods
Bell, David E.; Shelman, MaryCaso HBS-510013-ECEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, advertising and promotion strategy, and specifically its marketing department have been built "from the ground up" to address fundamental changes in retail structure and consumer behavior. Can the Diamond model be successfully applied to other food categories?Desde 8,20 €
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Academia Barilla, Teaching Note
Bell, David E.; Shelman, MaryNota del Instructor HBS-508015-EDirección estratégicaTeaching Note to (507-001).Desde 0,00 €
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Olam International, Teaching Note
Bell, David E.; Shelman, MaryNota del Instructor HBS-509056-EMarketingTeaching Note for [509002].Desde 0,00 €
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Alltech...naturally, Teaching Note
Bell, David E.; Shelman, MaryNota del Instructor HBS-510086-EMarketingTeaching Note for [508033].Desde 0,00 €