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Sammy Snacks (C)
Hess, Edward D.Caso DARDEN-OM-1398-EServicios y operacionesAppropriate for use in courses on entrepreneurship, operations management, and managing a small business. Due to the cost, the CEO of Sammy Snacks is not happy with the board’s proposal that a sales manager be hired to focus full-time on wholesale sales to individual retail stores. But the board wants tells him if he does not want to hire a full-time salesperson, then he should come back with a strategic plan on how to grow the business quickly. ...Desde 5,74 €
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LG Investments, LLC: A Family Business in Generational Transition (C)
Hess, Edward D.Caso DARDEN-ENT-0133-EIniciativa emprendedoraThis is the third case in a series that is appropriate for courses in entrepreneurship and small-business management. It presents common issues that often arise in situations such as the choice of a successor to run the family business, the founder's reluctance to "let go," sibling rivalry, gender discrimination, and the eldest son's feeling of entitlement. In this case, the particular issue is whether the family should take care in picking the C...Desde 5,74 €
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ViniBrasil: New Latitude Wines
Bell, David E.; Neves, Marcos Fava; Thome e Castro, Luciano; Shelman, MaryCaso HBS-509003-EMarketingViniBrasil is a small wine venture in Brazil started by a top Portuguese wine company, Dao Sul. ViniBrasil grows its grapes in a novel environment (close to the equator) using innovative management practices such as controlled irrigation and year-round harvesting. ViniBrasil 'Rio Sol' wines, which have received several awards, are sold mainly in Brazil where per capita wine consumption is low and there is strong competition from inexpensive impor...Desde 8,20 €
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Fonterra
Bell, David E.; Shelman, MaryCaso HBS-512003-ETo maximize their effectiveness, color cases should be printed in color. In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in emerging markets in Asia.Desde 8,20 €
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Nestle
Bell, David E.; Shelman, MaryCaso HBS-509001-EMarketingIn April 2008, Paul Bulcke took over as CEO of the world's largest food and beverage company. His predecessor, Peter Brabeck, had delivered 12 years of outstanding results while moving the company toward a new vision of health, nutrition, and wellness. Bulcke's challenge was to swiftly execute the vision and deliver the organic growth and improved margins necessary to meet the "Nestle model."Desde 8,20 €
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Diamond Foods
Bell, David E.; Shelman, MaryCaso HBS-510013-ECEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, advertising and promotion strategy, and specifically its marketing department have been built "from the ground up" to address fundamental changes in retail structure and consumer behavior. Can the Diamond model be successfully applied to other food categories?Desde 8,20 €
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Academia Barilla, Teaching Note
Bell, David E.; Shelman, MaryNota del Instructor HBS-508015-EDirección estratégicaTeaching Note to (507-001).Desde 0,00 €
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Olam International, Teaching Note
Bell, David E.; Shelman, MaryNota del Instructor HBS-509056-EMarketingTeaching Note for [509002].Desde 0,00 €
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Alltech...naturally, Teaching Note
Bell, David E.; Shelman, MaryNota del Instructor HBS-510086-EMarketingTeaching Note for [508033].Desde 0,00 €
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Ebro Puleva, Teaching Note
Bell, David E.; Shelman, MaryNota del Instructor HBS-510100-EDirección estratégicaTeaching Note for 510026.Desde 0,00 €