Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
¿Qué puedo hacer si descubro que estoy trabajando en un entorno corrupto
Vaccaro, AntoninoNota técnica BEN-130Análisis de decisiones, Dirección estratégica, Ética empresarial y Responsabilidad Social CorporativaImagina que un día recibes una llamada de un buscador de talentos que te presenta una oferta muy interesante. Un buen sueldo (un 20% más que tu salario actual), más responsabilidades y gran cantidad de beneficios adicionales. Realmente parece la oportunidad que estabas buscando, así que aceptas la oferta sin dudarlo. Durante los primeros meses, todo va bien: la gente es agradable y el trabajo no resulta tan estresante como imaginabas, pero, desp...Desde 8,20 €
-
Premià de Dalt (B): Privatization in the Name of Security
Giuseppe Giura; Vaccaro, AntoninoCaso BE-209-EÉtica empresarial y Responsabilidad Social Corporativa, Servicios y operacionesIn 2018, the people of Premià de Dalt, a small town north of Barcelona (Spain), started to be seriously concerned about security. Indeed, the local police (Policia Urbana) had received an anomalously high number of reports of home burglaries. The mayor of the city was urged to find an immediate and effective solution. This situation was part of a much larger problem affecting Barcelona's metropolitan area. Most of the responsibility for security ...Desde 5,74 €
-
Raunchy E-mails, too Much Drinking and Dirty Dancing - Teaching Note: A trilogy of sexual harassment cases covering personal freedom, respect and decency
Vaccaro, AntoninoNota del Instructor BET-6-EAnálisis de decisiones, Ética empresarial y Responsabilidad Social CorporativaThe document "Raunchy E-mails, Too Much Drinking and Dirty Dancing" presents three cases related to sexual harassment that occurred in a leading consulting firm, a retail company and a private bank, respectively. In the first case, a group of male consultants prepared an e-mail including the name, photo, and department affiliation of about 12 female colleagues and asking other people to evaluate the attractiveness of each photo i...Desde 0,00 €
-
Monsanto: Obteniendo Valor Biotecnológico en Brasil
Bell, David E.; Shelman, MaryCaso HBS-509S04MarketingEn 2003, la tecnología patentada "Roundup Ready" de Monsanto fue utilizado ilegalmente en el 70-80% de la superficie de soja en el sur de Brasil. Bajo la presión de los productores de soja de Estados Unidos, que estaban pagando la licencia de la tecnología, la empresa implementó un innovador sistema de recogida basado en la entrega en Brasil. Los cultivadores pagan una tarifa de post-cosecha "indemnización" para aquellos soja cultivada con semill...Desde 8,20 €
-
Raunchy E-mails, Too much Drinking and Dirty Dancing: A trilogy of sexual harassment cases across personal freedom, respect and decency
Vaccaro, AntoninoCaso BE-175-EAnálisis de decisiones, Ética empresarial y Responsabilidad Social Corporativa"Raunchy E-mails, Too Much Drinking and Dirty Dancing" presents three sexual harassment-related cases which took place in a leading consulting firm, a retail company and a private bank, respectively. In the first case, a group of male consultants prepared an e-mail featuring the name, photo and department affiliation of about 12 female colleagues and asking other people to evaluate the attractiveness of each photo in order to obtain a "top ten"...Desde 8,20 €
-
Raunchy E-mails, Too much Drinking and Dirty Dancing: A trilogy of sexual harassment cases across personal freedom, respect and decency (Portuguese Version, Portugal)
Vaccaro, AntoninoCaso BE-175-PPAnálisis de decisiones, Ética empresarial y Responsabilidad Social Corporativa"Raunchy E-mails, Too Much Drinking and Dirty Dancing" presents three sexual harassment-related cases which took place in a leading consulting firm, a retail company and a private bank, respectively. In the first case, a group of male consultants prepared an e-mail featuring the name, photo and department affiliation of about 12 female colleagues and asking other people to evaluate the attractiveness of each photo in order to obtain a "top ten"...Desde 8,20 €
-
ViniBrasil: New Latitude Wines
Bell, David E.; Neves, Marcos Fava; Thome e Castro, Luciano; Shelman, MaryCaso HBS-509003-EMarketingViniBrasil is a small wine venture in Brazil started by a top Portuguese wine company, Dao Sul. ViniBrasil grows its grapes in a novel environment (close to the equator) using innovative management practices such as controlled irrigation and year-round harvesting. ViniBrasil 'Rio Sol' wines, which have received several awards, are sold mainly in Brazil where per capita wine consumption is low and there is strong competition from inexpensive impor...Desde 8,20 €
-
Fonterra
Bell, David E.; Shelman, MaryCaso HBS-512003-ETo maximize their effectiveness, color cases should be printed in color. In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in emerging markets in Asia.Desde 8,20 €
-
Nestle
Bell, David E.; Shelman, MaryCaso HBS-509001-EMarketingIn April 2008, Paul Bulcke took over as CEO of the world's largest food and beverage company. His predecessor, Peter Brabeck, had delivered 12 years of outstanding results while moving the company toward a new vision of health, nutrition, and wellness. Bulcke's challenge was to swiftly execute the vision and deliver the organic growth and improved margins necessary to meet the "Nestle model."Desde 8,20 €
-
Diamond Foods
Bell, David E.; Shelman, MaryCaso HBS-510013-ECEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, advertising and promotion strategy, and specifically its marketing department have been built "from the ground up" to address fundamental changes in retail structure and consumer behavior. Can the Diamond model be successfully applied to other food categories?Desde 8,20 €