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Empowering Customers with Mobile Applications: How To Boost Your Company's Image Using Social Technologies
Bernoff, Josh; Schadler, TedCapítulo de Libro HBS-7033BC-EIncreasingly, your customers are turning to their mobile devices to find information about your company's products and services-and they expect you to be there to help them. You have a choice to make: You can align yourself with these customers, empowering them with mobile offers, mobile information, and mobile customer service, or you can let them find whatever happens to come their way via the Internet. Mobile web users-the "mass mavens" who sp...Desde 8,20 €
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Advanced Leadership Field Perspectives: Detroit
Kanter, Rosabeth Moss; Malone, Ai-Ling JamilaCaso HBS-315106-EDesde 8,20 €
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Empowered
Bernoff, Josh; Schadler, TedArtículo HBS-R1007H-ELiderazgo y Dirección de personasAfter his guitar was broken on a United Air Lines flight and the airline rejected his damage claim, musician Dave Carroll made the YouTube video "United Breaks Guitars," which more than 8 million people have viewed. Carroll is far from alone in having employed social media to lambaste a company for poor customer service. For example, one popular blogger advised her million-plus followers on Twitter not to buy Maytag appliances. But the very techn...Desde 8,20 €
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Advanced Leadership Field Perspectives: Public Health in India
Kanter, Rosabeth Moss; Malone, Ai-Ling JamilaCaso HBS-316104-EDesde 8,20 €
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Inge Skjelfjord and the Cacao Supply Chain
Kanter, Rosabeth Moss; Aladesanmi, Oludamilola; Malone, Ai-Ling JamilaCaso HBS-316051-EDesde 8,20 €
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Grupo ABC and Nizan Guanaes, Teaching Note
Kanter, Rosabeth Moss; Malone, Ai-Ling JamilaNota del Instructor HBS-313151-ETeaching Note for 313095.Desde 0,00 €
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Rethinking Cities: Chicago on the Move
Kanter, Rosabeth Moss; Malone, Ai-Ling JamilaCaso HBS-314079-EEconomíaIt is impossible to discuss national competitiveness without considering cities and the regions they anchor. Cities are transportation hubs, centers of commercial exchange, and the locus of lives. They thrive by the ways they connect to the world. Demographic changes in recent years-such as the decreasing popularity of cars and increasing urban populations-have implications for 21st century transportation and infrastructure. This is apparent in t...Desde 8,20 €
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Beatriz Cardoso and Education in Brazil, Teaching Note
Kanter, Rosabeth Moss; Malone, Ai-Ling JamilaNota del Instructor HBS-316116-ETeaching Note for 316055.Desde 0,00 €
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Doug Rauch and the Daily Table, Teaching Note
Malone, Ai-Ling Jamila; Hamilton, Tessa NatanayNota del Instructor HBS-ALI009-ETeaching note for case 316105.Desde 0,00 €
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The Weather Company, Teaching Note
Kanter, Rosabeth Moss; Malone, Ai-Ling JamilaNota del Instructor HBS-314125-ETeaching Note for 314083. New CEO David Kenny transformed The Weather Company in less than two years from a primary identity as a cable television channel to a multi-platform digital company innovating in the uses of weather data. He assesses progress and considers strategic choices and organizational challenges ahead. He created a new narrative for the company in the era of Big Data, putting science at the center (great forecasts) and stressing ...Desde 0,00 €