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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era - Teaching note
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Nota del Instructor DARDEN-M-1038TN1-EMarketingTeaching Note for product M-1038Desde 0,00 €
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Caso DARDEN-M-1038MarketingThis case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision to authorize collegiate student athletes to monetize their name, image, and likeness (NIL), just as professional athletes and other celebrities have always done. The case follows Jonathan Cotten, president of Easy Step Enterprises (Easy Step), a fran...Desde 8,20 €
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David's Bridal: Customer Relationship Management in the Digital Age
Whitler, Kimberly A.; Farris, Paul W.; Thompson, SylvieCaso DARDEN-M-0899-EMarketingThis case replaces UVA-M-0837. It can be used in a variety of marketing and strategy classes to understand how (1) at a macro level, a shift in consumer and environmental factors can impact firm strategy and (2) at a micro level, an e-mail-based marketing campaign designed to address these changes can impact firm-level performance. The case puts the students in the position of CEO Robert Huth as he is preparing for a board meeting. He had taken D...Desde 8,20 €
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Advanced Leadership Field Perspectives: Detroit
Kanter, Rosabeth Moss; Malone, Ai-Ling JamilaCaso HBS-315106-EDesde 8,20 €
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Advanced Leadership Field Perspectives: Public Health in India
Kanter, Rosabeth Moss; Malone, Ai-Ling JamilaCaso HBS-316104-EDesde 8,20 €
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Inge Skjelfjord and the Cacao Supply Chain
Kanter, Rosabeth Moss; Aladesanmi, Oludamilola; Malone, Ai-Ling JamilaCaso HBS-316051-EDesde 8,20 €
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Grupo ABC and Nizan Guanaes, Teaching Note
Kanter, Rosabeth Moss; Malone, Ai-Ling JamilaNota del Instructor HBS-313151-ETeaching Note for 313095.Desde 0,00 €
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Rethinking Cities: Chicago on the Move
Kanter, Rosabeth Moss; Malone, Ai-Ling JamilaCaso HBS-314079-EEconomíaIt is impossible to discuss national competitiveness without considering cities and the regions they anchor. Cities are transportation hubs, centers of commercial exchange, and the locus of lives. They thrive by the ways they connect to the world. Demographic changes in recent years-such as the decreasing popularity of cars and increasing urban populations-have implications for 21st century transportation and infrastructure. This is apparent in t...Desde 8,20 €
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Beatriz Cardoso and Education in Brazil, Teaching Note
Kanter, Rosabeth Moss; Malone, Ai-Ling JamilaNota del Instructor HBS-316116-ETeaching Note for 316055.Desde 0,00 €
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The Weather Company, Teaching Note
Kanter, Rosabeth Moss; Malone, Ai-Ling JamilaNota del Instructor HBS-314125-ETeaching Note for 314083. New CEO David Kenny transformed The Weather Company in less than two years from a primary identity as a cable television channel to a multi-platform digital company innovating in the uses of weather data. He assesses progress and considers strategic choices and organizational challenges ahead. He created a new narrative for the company in the era of Big Data, putting science at the center (great forecasts) and stressing ...Desde 0,00 €