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Away: Scaling a DTC Travel Brand
Avery, Jill; Fuller, Joseph B.Caso HBS-520051-EMarketingAway, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three decisions face the founders. Should Away continue to invest in driving growth in suitcases and other travel bags or was it time to begin to expand into other adjacent travel categor...Desde 8,20 €
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Wellthy: The Economics of Caring
Trelstad, Brian; Fuller, Joseph B.Caso HBS-320028-EConocimiento y comunicaciónIn 2014, Lindsay Jurist-Rosner (MBA '09) founded Wellthy, a B2C business that coordinates care for working professionals seeking help to support loved ones with chronic diseases or aging parents. With personal experience as a young professional providing care for her mother, Jurist-Rosner spotted an opportunity, given the long-term demographic trends in the United States. As she raised capital, built out a technology platform and recruited a team...Desde 8,20 €
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Seaside Organics, Teaching Note
Stevenson, Howard H.; Zalosh, AlisaNota del Instructor HBS-916527-EIniciativa emprendedoraTeaching note for case 916526.Desde 0,00 €
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Terrapin Laboratory
Hamermesh, Richard G.; Fuller, Joseph B.Caso HBS-315098-EDescribes the formation and rapid growth of a drug testing company. The company needs to decide whether to enter the painkiller testing market, in addition to growing its drug treatment center business. The associated teaching materials provide students the opportunity to weigh the attractiveness of alternative mechanisms for financing the company's expansion.Desde 8,20 €
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Orchid Partners: Case Epilogue
Stevenson, Howard H.; Spence, Shirley M.Caso HBS-809001-EIniciativa emprendedoraDescribes the real-life outcome of the case Orchid Partners: A Venture Capital Start-Up (9-804-138).Desde 8,20 €
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R&R, Teaching Note
Stevenson, Howard H.; Spence, Shirley M.Nota del Instructor HBS-914409-EIniciativa emprendedoraThis a revised teaching note for R&R case(9-386-019).Desde 0,00 €
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HourlyNerd
Avery, Jill; Fuller, Joseph B.Caso HBS-316134-EIniciativa emprendedoraHourlyNerd, a two-sided marketplace platform for matching freelance consultants with small companies looking for help, struggles to define a growth plan for the future. The company, started as a class project in HBS' FIELD 3 course, is assessing three growth paths: shifting their target from small and medium sized businesses to enterprise customers, expanding into new verticals to become the Amazon of freelance labor, and transforming its busines...Desde 8,20 €
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Zensar Technologies Ltd, Teaching Note
Fuller, Joseph B.Nota del Instructor HBS-319049-EDirección estratégicaTeaching note for case 318051.Desde 0,00 €
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Peter Jepsen
Stevenson, Howard H.; Roberts, Michael J.; Sharpe, James M.Caso HBS-813046-EIniciativa emprendedoraAbout to break bank covenants, Peter Jepsen has to deal with a contentious prior owner, improve profitability and staff appropriately all while maintaining credibility with his investors, in the furniture hardware company he has owned for less than a year. Peter Jepsen, a newly minted MBA, has bought a furniture hardware manufacturing business utilizing debt and investors equity that in a very short time is about to trigger bank covenants due to ...Desde 8,20 €
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Martin Blair, Teaching Note
Stevenson, Howard H.; Roberts, Michael J.Nota del Instructor HBS-914522-EIniciativa emprendedoraTeaching Note for Product #914521Desde 0,00 €