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Corruption and Business in Emerging Markets
Jones, Geoffrey G.; Khanna, Tarun; Wright, Nataliya LangburdCaso HBS-319054-EDesde 8,20 €
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Innovación y negocios en mercados emergentes
Jones, Geoffrey G.; Khanna, Tarun; Wright, Nataliya Langburd; Spencer, MorganCaso HBS-320S10Conocimiento y comunicaciónDesde 8,20 €
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Olivia Lum: Wanting to Save the World, Teaching Plan
Jones, Geoffrey G.; Hisano, AiNota del Instructor HBS-317083-ETeaching plan for case 316178.Desde 0,00 €
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John Chambers, Cisco and China: Upgrading a Golden Shield, Teaching Plan
Jones, Geoffrey G.; Grandjean, EmilyNota del Instructor HBS-319080-ETeaching plan for case 318158.Desde 0,00 €
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Joan Bavaria and Multi-Dimensional Capitalism, Teaching Plan
Jones, Geoffrey G.; Giacomin, ValeriaNota del Instructor HBS-319008-ETeaching plan for case 317028.Desde 0,00 €
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SVA Carisma: Blending Health with Brand Promise - Teaching Note
Ram KrishnaNota del Instructor IVEY-W31763-EDirección estratégica, MarketingTeaching note for product W31762.Desde 0,00 €
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SVA Carisma: Blending Health with Brand Promise
Ram KrishnaCaso IVEY-W31762-EDirección estratégica, MarketingHemant Gaur, managing director of Siddhi Vinayak Agri Processing Pvt. Ltd. (SVA), had to approve the marketing mix for Carisma, a global retail potato brand. Known for its great taste and low glycemic index rating, the Carisma product was available to SVA through its joint venture partner. If the launch of Carisma was successful, SVA could significantly increase its revenue and profitability, as well as its market value. However, the launch would...Desde 8,20 €