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Mary Kay China: People and Love
Jean Lee; Liman Zhao; Yunting LuCaso IVEY-9B17C006-EDirección estratégica, Liderazgo y Dirección de personasMary Kay (China) Cosmetics Co., Ltd. (Mary Kay China) was one of China’s leading direct-enterprises in skincare products and cosmetics. In September 2015, the president of Mary Kay China was considering how best to continue to grow the company in the face of increasing e-commerce. The parent company and all its subsidiaries ascribed to the mission of enriching women’s lives; its guiding principles emphasized relationships and connections between ...Desde 8,20 €
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Alibaba Group's Corporate Values
Jean Lee; Rebecca Chung; An JingCaso IVEY-9B15C010-EDirección estratégica, Liderazgo y Dirección de personasA merchant fraud scandal threatened Chinese e-commerce group, Alibaba Group, endangering its positioning, corporate values, reputation, brand strength, share price value and performance. It compromised Alibaba’s leaders’ credibility and the public’s perception of the trustworthiness of Internet-based trading. In the fallout of the scandal, two talented executives were accused of negligence. The board of directors had to decide how to respond to t...Desde 8,20 €
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Entrepreneurship & Global Capitalism: Overview
Sheth, Sudev J; Jones, Geoffrey G.Caso HBS-319087-EIniciativa emprendedoraDesde 8,20 €
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Momofuku Ando and the Globalization of Noodles
Jones, Geoffrey G.; Takada, MegumiCaso HBS-320006-EDesde 8,20 €
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Rupert Murdoch: The Last Tycoon
Jones, Geoffrey G.; Balkrishna, HariCaso HBS-811017-EEconomíaThe case examines the entrepreneurial career of Rupert Murdoch, and the growth of News Corporation from a small Australian newspaper to a global media giant. It shows how he expanded geographically to Europe, the United States, and Asia and from newspapers to the film and television industries. The case identifies the personal role of Murdoch in this growth, and the role of his family in its management. The case considers the political impact of ...Desde 8,20 €
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Yataro Iwasaki: Founding Mitsubishi (B)
Jones, Geoffrey G.; Egawa, Masako; Yamazaki, MayukaCaso HBS-809038-EIniciativa emprendedoraThis brief (B) case documents the fate of Mitsubishi and the shipping company NYK after the death of Yataro Iwasaki in 1885. The case supplements case 808-158, "Yataro Iwaski: Founding Mitsubishi (A)."Desde 5,74 €
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Corruption and Business in Emerging Markets, Teaching Plan
Jones, Geoffrey G.; Khanna, Tarun; Wright, Nataliya LangburdNota del Instructor HBS-319055-ETeaching plan for case 319054.Desde 0,00 €
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Joan Bavaria and Multi-Dimensional Capitalism, Teaching Plan
Jones, Geoffrey G.; Giacomin, ValeriaNota del Instructor HBS-319008-ETeaching plan for case 317028.Desde 0,00 €
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The Guggenheims and Chilean Nitrates
Jones, Geoffrey G.; Tamega Fernandes, FelipeCaso HBS-810141-EIniciativa emprendedoraThe case describes the growth of Guggenheim Brothers as one of the largest mining companies in the world in the early twentieth century. Global expansion led the firm to Chile, first in copper and later in natural nitrates. Chile's economic growth was driven by the profits from mining, especially its world monopoly of nitrates. The Guggenheims invested in Chilean nitrates after synthetics were developed by German chemists. Their strategies to mod...Desde 8,20 €
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Corruption and Business in Emerging Markets
Jones, Geoffrey G.; Khanna, Tarun; Wright, Nataliya LangburdCaso HBS-319054-EDesde 8,20 €