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Assessing and Improving Digital Ability: Procter & Gamble's Approach to Raising Brands' Digital Competency
Whitler, Kimberly A.; Wilder, F. D.Nota técnica DARDEN-M-1035-EMarketingThis technical note follows F. D. Wilder, who is being tasked with driving the Procter and Gamble's digital transformation effort. The cornerstone of the transformation would be “assessing and improving the digital capability of the firm.” He decides to develop an assessment tool that would enable P&G’s brand leaders to assess “digital ability” and then work with their bosses to create learning plans to address ability gaps.Desde 8,20 €
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era - Teaching note
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Nota del Instructor DARDEN-M-1038TN1-EMarketingTeaching Note for product M-1038Desde 0,00 €
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Caso DARDEN-M-1038MarketingThis case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision to authorize collegiate student athletes to monetize their name, image, and likeness (NIL), just as professional athletes and other celebrities have always done. The case follows Jonathan Cotten, president of Easy Step Enterprises (Easy Step), a fran...Desde 8,20 €
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Orientación para analizar la película "Path to War"
Roberto, Michael A.Caso HBS-314S02Liderazgo y Dirección de personasPrepara a los estudiantes para ver "Camino a la guerra" - una película que representa los procesos de toma de decisiones empleadas por el presidente Lyndon Johnson y sus asesores durante la Guerra de Vietnam. Proporciona una breve historia del conflicto en Vietnam antes de la decisión de Johnson a enviar tropas de combate estadounidenses e información biográfica acerca de Johnson y los otros participantes clave en el proceso de toma de decisiones...Desde 8,20 €
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David's Bridal: Customer Relationship Management in the Digital Age
Whitler, Kimberly A.; Farris, Paul W.; Thompson, SylvieCaso DARDEN-M-0899-EMarketingThis case replaces UVA-M-0837. It can be used in a variety of marketing and strategy classes to understand how (1) at a macro level, a shift in consumer and environmental factors can impact firm strategy and (2) at a micro level, an e-mail-based marketing campaign designed to address these changes can impact firm-level performance. The case puts the students in the position of CEO Robert Huth as he is preparing for a board meeting. He had taken D...Desde 8,20 €
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Trader Joe's, Teaching Note
Ager, David L.; Roberto, Michael A.Nota del Instructor HBS-714420-EDirección estratégicaTeaching Note for 714419.Desde 0,00 €
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Leadership and Team Simulation: Everest v3, Introductory Slides
Roberto, Michael A.; Edmondson, Amy C.Caso HBS-8870-ELiderazgo y Dirección de personasIntroductory slides for product #8867.Desde 8,20 €
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Leadership and Team Simulation: Everest v3, Teaching Note
Roberto, Michael A.; Edmondson, Amy C.Nota del Instructor HBS-8868-ELiderazgo y Dirección de personasTeaching note for "Leadership and Team Simulation: Everest v3", # 8867.Desde 0,00 €
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New Venture Exercise: The Food Truck Challenge, Debrief Slides
Roberto, Michael A.Caso HBS-7203-EDirección estratégicaDebrief slides for "New Venture Exercise: The Food Truck Challenge", product # 7201.Desde 8,20 €
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Change Through Persuasion
Garvin, David A.; Roberto, Michael A.Artículo HBS-R0502F-ELiderazgo y Dirección de personasThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Faced with the need for a massive change, most managers respond predictably. They revamp the organization's strategy, shift around staff, and root out inefficiencies. They then wait patiently for performance to improve--only to be bitterly disappointed because they...Desde 8,20 €