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Sermo, Inc.
Eisenmann, Thomas R.; Nielsen, Lars P. C.Caso HBS-809142-EIniciativa emprendedoraSermo operates the leading online professional network for physicians in the United States. Doctors use Sermo free of charge to post surveys regarding diagnostic and treatment concerns and to discuss these concerns, as well as challenges with managing their practices. Sermo earns revenue by charging clients who would value early information regarding the effectiveness of new drugs and medical devices-investment managers, pharmaceutical companies,...Desde 8,20 €
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Rethinking the 4 P's
Ettenson, Richard; Conrado, Eduardo; Knowles, JonathanArtículo HBS-F1301C-EMarketingThe traditional marketing mix--product, place, price, promotion--yields narrow strategies that are increasingly at odds with the imperative to deliver solutions. Marketers need to adopt a new framework focused on solutions, access, value, and education--SAVE.Desde 8,20 €
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Rethinking the 4 P's (Spanish version)
Ettenson, Richard; Conrado, Eduardo; Knowles, JonathanArtículo HBS-F1301CMarketingThe traditional marketing mix--product, place, price, promotion--yields narrow strategies that are increasingly at odds with the imperative to deliver solutions. Marketers need to adopt a new framework focused on solutions, access, value, and education--SAVE.Desde 8,20 €