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People Express Airlines
Eisenmann, Thomas R.; Barley, LaurenCaso HBS-812134-EIniciativa emprendedoraRecounts the history of People Express Airlines, which grew rapidly after its inception in 1980 then failed spectacularly in 1986. Profiles People's aggressive strategy and its distinctive approach to human resource management, which emphasized job rotation and minimal hierarchy.Desde 8,20 €
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RealNetworks Rhapsody, Teaching Note
Eisenmann, Thomas R.Nota del Instructor HBS-808069-EDirección estratégicaTeaching Note to (804-142).Desde 0,00 €
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Andreessen Horowitz, Teaching Note
Eisenmann, Thomas R.Nota del Instructor HBS-814117-EIniciativa emprendedoraTeaching note for case 814060.Desde 0,00 €
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Flatiron School
Eisenmann, Thomas R.; AlQahtani, HalahCaso HBS-817114-EIniciativa emprendedoraIn late 2016, the founders of Flatiron School, a startup offering 12-week coding bootcamps, are formulating their growth strategy. Their new online-only program has matched the excellent job placement results for their in-person bootcamps. Should Flatiron shift investment to aggressively expand online, or grow online and in-person bootcamps in tandem? Should they pursue opportunities to sell online programs to universities and corporations, in ad...Desde 8,20 €
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SEAS in 2016
Eisenmann, Thomas R.; Herman, KerryCaso HBS-817063-EDirección estratégicaThe case explores opportunities and challenges facing the Harvard School of Engineering and Applied Sciences as it: 1) grapples with rapid undergraduate enrollment growth and its smaller scale relative to other top engineering schools, and 2) prepares to move two-thirds of its faculty and classes to a new campus in Allston, 1.5 miles from its current Cambridge location.Desde 8,20 €
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Sermo, Inc.
Eisenmann, Thomas R.; Nielsen, Lars P. C.Caso HBS-809142-EIniciativa emprendedoraSermo operates the leading online professional network for physicians in the United States. Doctors use Sermo free of charge to post surveys regarding diagnostic and treatment concerns and to discuss these concerns, as well as challenges with managing their practices. Sermo earns revenue by charging clients who would value early information regarding the effectiveness of new drugs and medical devices-investment managers, pharmaceutical companies,...Desde 8,20 €
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Mochi Media
Eisenmann, Thomas R.; Jain, AmitCaso HBS-811056-EIniciativa emprendedoraIn late 2009, the management of Mochi Media, a venture-backed startup, must decide how to invest scarce resources to achieve continued growth. Mochi has developed a three-sided platform, connecting Flash game developers, sites that aggregate these games, and advertisers. The case describes the company's history from conception through 2009, when strategic options include broadening beyond Flash games into iPhone-, Android- and Facebook-based game...Desde 8,20 €
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Google Glass, Teaching Note
Eisenmann, Thomas R.Nota del Instructor HBS-814116-EIniciativa emprendedoraTeaching note for case 814102. In early 2014, business development executives at Google were formulating a distribution strategy for Glass, a wearable computer that projected information on a display viewable with an upward glance. Options, which were not mutually exclusive, included 1) continuing to sell Glass directly through online channels; 2) creating an open platform to allow any eyewear manufacturer to create frames compatible with Glass; ...Desde 0,00 €
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Managing Networked Businesses: Network Mobilization Module
Eisenmann, Thomas R.Nota del Instructor HBS-808079-ETecnologías de la informaciónInstructor's guide - not available for classroom use.Desde 0,00 €
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Triangulate (B) Post Mortem
Eisenmann, Thomas R.; Barley, LaurenCaso HBS-819080-EIniciativa emprendedoraSupplement to case 811055.Desde 5,74 €