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Slots, Tables, and All that Jazz: Managing Customer Profitability at the MGM Grand Hotel, Teaching Note
Campbell, Dennis; Martinez-Jerez, F. AsisNota del Instructor HBS-107072-ETecnologías de la informaciónTeaching note to 106029.Desde 0,00 €
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Central Bank: The ChexSystems(SM) QualiFile(R) Decision, Teaching Note
Campbell, Dennis; Martinez-Jerez, F. Asis; Tufano, PeterNota del Instructor HBS-208038-EFinanzasTeaching Note for [208029].Desde 0,00 €
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Central Bank: The ChexSystems(SM) QualiFile(R) Decision
Campbell, Dennis; Martinez-Jerez, F. Asis; Tufano, Peter; Ekins, Emily McClintockCaso HBS-208029-EFinanzasThe "Central Bank" series analyzes the use of information and product design for managing the counterparty risk of newly acquired customers. Central Bank, a mid-sized regional U.S. bank, was attempting to grow its customer base by increasing the number of new checking accounts. Like many banks, Central saw checking accounts as an important tool for customer acquisition and loyalty-building. However, the bank realized that the aggressive pursuit o...Desde 8,20 €
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Managing Customer Profitability at the MGM Grand Hotel (Spanish version)
Campbell, Dennis; Martinez-Jerez, F. Asis; Epstein, Marc J.; Bellin, JoshuaCaso HBS-113S07Tecnologías de la informaciónThe MGM Grand Hotel in Las Vegas had detailed information on loyal gaming customers, but could its information systems also be tailored to nongaming customers? As the nongaming business sectors became increasingly profitable both at the MGM Grand and in Las Vegas generally, understanding the nongaming customers appeared to be of critical importance to the continuing growth of the resort.Desde 8,20 €
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Business Model Exercise: Purpose and Overview
Ghosh, Shikhar; Payton, ChristopherCaso HBS-820708-EIniciativa emprendedoraSpreadsheet supplement to case 815055.Desde 8,20 €
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Economics of Retail Banking Note (Spanish Version)
Frei, Frances X.; Campbell, DennisCaso HBS-608S06Servicios y operacionesEsta nota técnica del estudiante se utiliza en el tercer módulo de un curso sobre Gestión de Servicio de Operaciones, que se ocupa de cómo los administradores de servicios pueden informar a sus decisiones con los datos del cliente (606-097). Explica las operaciones financieras de la banca minorista, que destaca los desafíos que enfrenta la industria de rentabilidad. Para los bancos de Estados Unidos, es bastante común para más de la mitad de la b...Desde 8,20 €
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CrossFit (A)
Ghosh, Shikhar; Huberlie, Ali; Payton, Christopher E.J.Caso HBS-815089-EIniciativa emprendedoraThis four-page update to the case, "The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire?" details the Walt Disney Company's acquisition of Pixar, including deal terms, executive appointments, and operating guidelines for the two studios.Desde 8,20 €
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Collage.com: Scaling a Distributed Organization
Stanton, Christopher; Ghosh, ShikharCaso HBS-817038-EIniciativa emprendedoraKevin Borders and Joe Golden, co-founders and co-CEOs of Collage.com, must decide how to grow their custom photo-products startup in the face of fierce competition. From 2011 through 2016, the business evolved from a hobby to a startup with $22 million in revenue and 45 employees, all of whom worked remotely from home. Customer acquisition was becoming more difficult and repeat purchase rates lagged behind Shutterfly, the industry leader. New hir...Desde 8,20 €
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Collage.com: Scaling a Distributed Organization, Teaching Note
Stanton, Christopher; Ghosh, ShikharNota del Instructor HBS-818100-EIniciativa emprendedoraTeaching note for case 817038.Desde 0,00 €
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