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JUUL and the Vaping Revolution
Toffel, Michael W.; Masko, John; Mehta, SarahCaso HBS-619006-EÉtica empresarial y Responsabilidad Social CorporativaIn the summer of 2018, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs, was experiencing exponential growth. Sales of its JUUL e-cigarette had increased by 783% over the preceding year, projected revenues for 2018 topped $940 million, and the company had captured over 72% of the U.S. e-cigarette market. The company's success had thrust it into the spotlight, and JUUL Labs found itself at the center of considerable controver...Desde 8,20 €
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Skyhook Wireless, Teaching Note
Ghosh, Shikhar; Bagai, ShwetaNota del Instructor HBS-819118-EIniciativa emprendedoraTeaching note for case 809119.Desde 0,00 €
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Improving Worker Safety in the Era of Machine Learning: Introduction to Predictive Analytics, PowerPoint
Toffel, Michael W.; Levy, DanCaso HBS-619717-EEconomíaSlides for case 618019.Desde 8,20 €
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The Hybrid Vehicle Market
Toffel, Michael W.; Uludere Aragon, Nazli Z.Caso HBS-612084-EThis note describes the hybrid electic vehicle market, the results of different automaker strategies, and the environmental regulatory issues that can promote or inhibit market growth in the United States. Introduces students to the technologies and regulatory aspects of vehicles using alternative powertrains and fuels including hybrid electric vehicles, plug-in hybrids, electic vehicles, and deisel engines. Enable students to evaluate the succes...Desde 8,20 €
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The Sustainable Core: Operations Management, Course Overview Note for Instructors
Toffel, Michael W.; Toktay, L. BerilNota del Instructor HBS-616022-EServicios y operacionesThis note is designed to help faculty embed environmental sustainability content into their core Operations Management course at the MBA or undergraduate level. It can also be used to identify cases with environmental content that can be used in operations electives such as Operations Strategy, Supply Chain Management, and Global Operations. Such integration is key to graduating students with the ability to identify and manage environmental cha...Desde 0,00 €
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Business Model Exercise: Purpose and Overview
Ghosh, Shikhar; Payton, ChristopherCaso HBS-820708-EIniciativa emprendedoraSpreadsheet supplement to case 815055.Desde 8,20 €
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CrossFit (A)
Ghosh, Shikhar; Huberlie, Ali; Payton, Christopher E.J.Caso HBS-815089-EIniciativa emprendedoraThis four-page update to the case, "The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire?" details the Walt Disney Company's acquisition of Pixar, including deal terms, executive appointments, and operating guidelines for the two studios.Desde 8,20 €
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The New CEO Activists (Spanish version)
Chatterji, Aaron K.; Toffel, Michael W.Artículo HBS-R1801EDirección estratégicaConsumers tend to view CEO activism through the lens of their own political affiliations, so it can provoke both negative and positive responses. Nevertheless, in the age of Twitter, silence on an issue can be conspicuous--and consequential.Desde 8,20 €
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Collage.com: Scaling a Distributed Organization
Stanton, Christopher; Ghosh, ShikharCaso HBS-817038-EIniciativa emprendedoraKevin Borders and Joe Golden, co-founders and co-CEOs of Collage.com, must decide how to grow their custom photo-products startup in the face of fierce competition. From 2011 through 2016, the business evolved from a hobby to a startup with $22 million in revenue and 45 employees, all of whom worked remotely from home. Customer acquisition was becoming more difficult and repeat purchase rates lagged behind Shutterfly, the industry leader. New hir...Desde 8,20 €
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Collage.com: Scaling a Distributed Organization, Teaching Note
Stanton, Christopher; Ghosh, ShikharNota del Instructor HBS-818100-EIniciativa emprendedoraTeaching note for case 817038.Desde 0,00 €