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Fengshou Crab Manor
Yan Gong; Liman Zhao; Liang DongCaso IVEY-9B16M063-EDirección estratégica, Iniciativa emprendedoraSince its founding in 2002, Fengshou Crab Manor had become one of the top brands in China’s mitten crab sector by using a distinctive gift voucher model. The company had attracted over 100,000 loyal customers from companies and non-profit institutions in Beijing and Shanghai. At the beginning of 2013, however, the government’s Central Committee unveiled an eight-point code of conduct to reduce bureaucracy and boost ties with the public, which adv...Desde 8,20 €
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PhoneWin: Winning in Rural Markets
S. Ramakrishna Velamuri; Yan Gong; Liman ZhaoCaso IVEY-9B17M096-EDirección estratégica, Iniciativa emprendedoraIn 2014, Jiangsu Huabo Industrial Group Co. Ltd. brought together offline logistics services and an online platform to create Jiangsu PhoneWin Logistics Management Co. Ltd. (PhoneWin). PhoneWin’s purpose was to exploit e-commerce opportunities for phones and related services in small towns and villages in China. Although competition was fierce from several large e-commerce companies in Tier 1 and Tier 2 cities, PhoneWin achieved some success. By ...Desde 8,20 €
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Mary Kay China: People and Love
Jean Lee; Liman Zhao; Yunting LuCaso IVEY-9B17C006-EDirección estratégica, Liderazgo y Dirección de personasMary Kay (China) Cosmetics Co., Ltd. (Mary Kay China) was one of China’s leading direct-enterprises in skincare products and cosmetics. In September 2015, the president of Mary Kay China was considering how best to continue to grow the company in the face of increasing e-commerce. The parent company and all its subsidiaries ascribed to the mission of enriching women’s lives; its guiding principles emphasized relationships and connections between ...Desde 8,20 €
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Business Model Exercise: Purpose and Overview
Ghosh, Shikhar; Payton, ChristopherCaso HBS-820708-EIniciativa emprendedoraSpreadsheet supplement to case 815055.Desde 8,20 €
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CrossFit (A)
Ghosh, Shikhar; Huberlie, Ali; Payton, Christopher E.J.Caso HBS-815089-EIniciativa emprendedoraThis four-page update to the case, "The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire?" details the Walt Disney Company's acquisition of Pixar, including deal terms, executive appointments, and operating guidelines for the two studios.Desde 8,20 €
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Collage.com: Scaling a Distributed Organization
Stanton, Christopher; Ghosh, ShikharCaso HBS-817038-EIniciativa emprendedoraKevin Borders and Joe Golden, co-founders and co-CEOs of Collage.com, must decide how to grow their custom photo-products startup in the face of fierce competition. From 2011 through 2016, the business evolved from a hobby to a startup with $22 million in revenue and 45 employees, all of whom worked remotely from home. Customer acquisition was becoming more difficult and repeat purchase rates lagged behind Shutterfly, the industry leader. New hir...Desde 8,20 €
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Collage.com: Scaling a Distributed Organization, Teaching Note
Stanton, Christopher; Ghosh, ShikharNota del Instructor HBS-818100-EIniciativa emprendedoraTeaching note for case 817038.Desde 0,00 €
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Uncharted Play (C)
Ghosh, Shikhar; Payton, Christopher; Huberlie, AliCaso HBS-818061-EIniciativa emprendedoraDesde 5,74 €
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Help Scout
Ghosh, Shikhar; Austin, Julia; Payton, ChristopherCaso HBS-817049-EIniciativa emprendedoraDesde 8,20 €
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Collective Academy
Ghosh, Shikhar; Payton, ChristopherCaso HBS-817026-EIniciativa emprendedoraDesde 8,20 €