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La conducta del consumidor, ejercicio (F)
Deighton, John; Fournier, SusanCaso HBS-503S24MarketingLos estudiantes son instruidos para entrevistar a un comprador reciente de un / producto o un servicio de alta implicación del ego-expresiva en profundidad acerca de su / sus experiencias de propiedad y uso. El ejercicio proporciona a los estudiantes la comprensión de primera mano de conceptos importantes en el consumo de dominio (por ejemplo, la satisfacción del cliente, significado del producto, lealtad a la marca).Desde 5,74 €
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Crocs, Inc., 2022: Déjà Vu All Over Again
Lipson, Marc L.; Loutskina, Elena; Rayaji, AbanikashCaso DARDEN-F-2066-EFinanzasThis case introduces Andrew Rees, CEO of Crocs, Inc., who is facing a challenge following the COVID-19 pandemic. Crocs had performed exceptionally well during the pandemic lockdowns: core product revenue had almost doubled to $2.3 billion in 2021. The market had seemed pleased, lifting the company’s share price from $40 in January 2020 to a record $180 in November 2021. Crocs’ recent acquisition of HEYDUDE, a casual footwear maker, was supposed t...Desde 8,20 €
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Williams-Sonoma, Inc., LBO: Let's Get Cooking
Loutskina, Elena; Rayaji, AbanikashCaso DARDEN-F-2051-EFinanzasIn May 2023, partners from a private equity (PE) fund, Jefferson Capital, and a private (mezzanine) debt fund, Cavalier Capital, need to join forces to design their bid for Williams-Sonoma, Inc., to take the company private. May 2023's market environment looked unfriendly for LBOs: interest rates were steadily climbing as the Federal Reserve was trying to rein in inflation, the risk of the economy entering a recession was high, and banks themselv...Desde 8,20 €