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La conducta del consumidor, ejercicio (F)
Deighton, John; Fournier, SusanCaso HBS-503S24MarketingLos estudiantes son instruidos para entrevistar a un comprador reciente de un / producto o un servicio de alta implicación del ego-expresiva en profundidad acerca de su / sus experiencias de propiedad y uso. El ejercicio proporciona a los estudiantes la comprensión de primera mano de conceptos importantes en el consumo de dominio (por ejemplo, la satisfacción del cliente, significado del producto, lealtad a la marca).Desde 5,74 €
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Fast Ion Battery, Teaching Note
Nanda, Ramana; White, Robert F.Nota del Instructor HBS-815106-EIniciativa emprendedoraTeaching note for case 815025.Desde 0,00 €
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AngelList in 2017
Nanda, Ramana; White, Robert F.; Kind, LizCaso HBS-818041-EIniciativa emprendedoraDesde 8,20 €
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Initial Coin Offerings
Nanda, Ramana; White, Robert F.; Tuzikov, AlexeyCaso HBS-818067-EIniciativa emprendedoraDesde 8,20 €
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Lovepop, Teaching Note
Nanda, Ramana; White, Robert F.; Hull, OliviaNota del Instructor HBS-818099-EIniciativa emprendedoraTeaching note for case 818015.Desde 0,00 €
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Blockchain, Cryptocurrencies and Digital Assets
Nanda, Ramana; White, Robert F.; Tuzikov, AlexeyCaso HBS-818066-EIniciativa emprendedoraDescribes the Dutch Flower cluster, or the group of interconnected growers, suppliers, service providers, and flower-related institutions located in The Netherlands. Examines the role of the FloraHolland auction in the value chain. Also describes the flower clusters in China, Colombia, Ecuador, and Kenya, the four other major international competitors.Desde 8,20 €
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Equity Compensation in Startup Ventures
Nanda, Ramana; Puzio, Stephanie; White, Robert F.Caso HBS-815074-EIniciativa emprendedoraSetting equitable and "market" level compensation for founders and early employees of startups is one of the most important elements of a new venture. It is not only central to attract and retain the best human capital for the startup, but is critical to align incentives between investors and management. This note provides a framework to think about compensation in startup ventures and is intended for entrepreneurs thinking about starting a ventu...Desde 8,20 €
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Evaluating Start Up Ventures
Sahlman, William A.; Nanda, Ramana; White, Robert F.Caso HBS-819039-EIniciativa emprendedoraDesde 8,20 €
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Lovepop
White, Robert F.; Nanda, Ramana; Hull, OliviaCaso HBS-818015-EIniciativa emprendedoraAs they prepare to graduate from Harvard Business School, the co-founders of greeting card company startup Lovepop need capital to cover the company's operating costs and must choose between two seed financing offers. One offer is from an angel group and the other from a startup accelerator. Having bootstrapped the company's operations since its founding a year and a half earlier, the founders must weigh the differences in valuation and pros and ...Desde 8,20 €
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West Coast Chill, Teaching Plan
Sahlman, William A.; White, Robert F.; Puzio, StephanieNota del Instructor HBS-815139-EIniciativa emprendedoraTeaching plan for 815704.Desde 0,00 €