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La conducta del consumidor, ejercicio (F)
Deighton, John; Fournier, SusanCaso HBS-503S24MarketingLos estudiantes son instruidos para entrevistar a un comprador reciente de un / producto o un servicio de alta implicación del ego-expresiva en profundidad acerca de su / sus experiencias de propiedad y uso. El ejercicio proporciona a los estudiantes la comprensión de primera mano de conceptos importantes en el consumo de dominio (por ejemplo, la satisfacción del cliente, significado del producto, lealtad a la marca).Desde 5,74 €
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Equity Compensation in Startup Ventures
Nanda, Ramana; Puzio, Stephanie; White, Robert F.Caso HBS-815074-EIniciativa emprendedoraSetting equitable and "market" level compensation for founders and early employees of startups is one of the most important elements of a new venture. It is not only central to attract and retain the best human capital for the startup, but is critical to align incentives between investors and management. This note provides a framework to think about compensation in startup ventures and is intended for entrepreneurs thinking about starting a ventu...Desde 8,20 €
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West Coast Chill, Teaching Plan
Sahlman, William A.; White, Robert F.; Puzio, StephanieNota del Instructor HBS-815139-EIniciativa emprendedoraTeaching plan for 815704.Desde 0,00 €
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Fast Ion Battery (Spanish version)
Nanda, Ramana; Puzio, Stephanie; White, Robert F.Caso HBS-816S12Iniciativa emprendedoraA battery company is running out of money and has not met all of its milestones. The year is 2012 and many cleantech investors have decided to pull back. Fast Ion Battery needs a $5 million bridge round, but one of its three investors has refused to continue funding the company. John Davidson, a partner at Ware Street Capital and the lead investor in Fast Ion, must decide whether or not to save the company. John Davidson, a partner at Ware Street...Desde 8,20 €
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Fast Ion Battery
Nanda, Ramana; Puzio, Stephanie; White, Robert F.Caso HBS-815025-EIniciativa emprendedoraA battery company is running out of money and has not met all of its milestones. The year is 2012 and many cleantech investors have decided to pull back. Fast Ion Battery needs a $5 million bridge round, but one of its three investors has refused to continue funding the company. John Davidson, a partner at Ware Street Capital and the lead investor in Fast Ion, must decide whether or not to save the company. John Davidson, a partner at Ware Street...Desde 8,20 €