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La conducta del consumidor, ejercicio (F)
Deighton, John; Fournier, SusanCaso HBS-503S24MarketingLos estudiantes son instruidos para entrevistar a un comprador reciente de un / producto o un servicio de alta implicación del ego-expresiva en profundidad acerca de su / sus experiencias de propiedad y uso. El ejercicio proporciona a los estudiantes la comprensión de primera mano de conceptos importantes en el consumo de dominio (por ejemplo, la satisfacción del cliente, significado del producto, lealtad a la marca).Desde 5,74 €
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Springboard to a Swan Dive? (HBR Case Study and Commentary)
Kambil, Ajit; Beebe, Bruce; Goodson, Peter; Olson, John F.; Berger, David J.; King, Charles H.Artículo HBS-R0502B-ELiderazgo y Dirección de personasJohn Clough, the CFO of NetRF, a tech firm in Salt Lake City, gets an offer he's not sure he wants to refuse. Benchmark, a Fortune 500 packaged goods company, is looking for someone to join its audit committee. "Would you be interested?" the executive recruiter asks. John's experience with publicly held companies is limited, but he's highly regarded in the financial community for his acumen and probity. At NetRF, a maker of wireless communication...Desde 8,20 €
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Coach Who Got Poached (HBR Case Study and Commentary)
Kesner, Idalene F.; Browning, Peter; Morgan, Frank; Saint-Onge, Hubert; King, Charles H.Artículo HBS-R0203A-ELiderazgo y Dirección de personasJared Gordan, the president of the Industrial Products Division for Compunext, is a first-rate manager. In just three years, he's turned around a flagging division and increased sales and profits by 50%--a dramatic shift from five years earlier, when analysts were suggesting that the company sell the division. But that's not all. In addition to being a turnaround expert, Jared has shown a special aptitude for recruiting and developing talent. Man...Desde 8,20 €