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Relating to Peapod, Teaching Note
Avery, Jill; Fournier, SusanNota del Instructor HBS-316175-EMarketingTeaching note for case 314142.Desde 0,00 €
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Filene's Basement: Inside a Fired Customer's Relationship
Avery, Jill; Fournier, SusanCaso HBS-314076-EMarketingHow, in a business climate in which building relationships with customers has dominated both managerial thought and marketing budgets, could Filene's Basement have fired a loyal customer, one who was formally and informally recognized as a best customer?Desde 8,20 €
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Additive Manufacturing at Etnia Barcelona (Chinese Version)
Calvo, Eduard; Lago, Alejandro; Sabrià, FredericCaso P-1155-ZHÉtica empresarial y Responsabilidad Social Corporativa, Iniciativa emprendedora, Servicios y operacionesEtnia Barcelona, a niche manufacturer of high-quality fashion eyewear, is considering its next move in light of the advances being made in additive manufacturing, which could require the company to rethink everything from product design to capacity footprint and logistics. The case covers the company's design-to-sale process, raw material procurement, and manufacturing operations. Etnia Barcelona has seen steady growth in revenues since its found...Desde 8,20 €
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Supplying ZARA: Improving Efficiency and Quality at Happy Punt
Sabrià, FredericCaso P-1197-EÉtica empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personas, Servicios y operacionesHappy Punt, a Spanish supplier of Inditex (owners of the ZARA brand), designs garments and later has them manufactured by a Korean subcontractor in Cambodia. The Cambodian plant operates in accordance with the strict requirements Inditex imposes on all its suppliers. Nevertheless, while visiting the Cambodian plant, a Happy Punt executive contemplates the possibility of improving the different processes.Desde 8,20 €