Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
La conducta del consumidor, ejercicio (F)
Deighton, John; Fournier, SusanCaso HBS-503S24MarketingLos estudiantes son instruidos para entrevistar a un comprador reciente de un / producto o un servicio de alta implicación del ego-expresiva en profundidad acerca de su / sus experiencias de propiedad y uso. El ejercicio proporciona a los estudiantes la comprensión de primera mano de conceptos importantes en el consumo de dominio (por ejemplo, la satisfacción del cliente, significado del producto, lealtad a la marca).Desde 5,74 €
-
The Windham Family (B)
Batt, Robert; Liechtenstein, HeinrichCaso F-898-EÉtica empresarial y Responsabilidad Social Corporativa, Iniciativa emprendedora, Liderazgo y Dirección de personasFrom these cases you will learn that parents' actions (expectations, responsibilities, excessive demand) can lead to negative effects: for example, the creation of a dysfunctional next generation. A sensible governance structure for family wealth is necessary, but it is even more important to foster emotional health (vs. financial health) and self-worth (vs. net worth) among all family members, especially in-laws. The cases also deal with family ...Desde 5,74 €
-
The Windham Family (A): Family Tradition
Batt, Robert; Liechtenstein, HeinrichCaso F-897-EÉtica empresarial y Responsabilidad Social Corporativa, Iniciativa emprendedora, Liderazgo y Dirección de personasFrom these cases you will learn that parents' actions (expectations, responsibilities, excessive demand) can lead to negative effects: for example, the creation of a dysfunctional next generation. A sensible governance structure for family wealth is necessary, but it is even more important to foster emotional health (vs. financial health) and self-worth (vs. net worth) among all family members, especially in-laws. The cases also deal with family ...Desde 8,20 €
-
The Montague Family (B)
Batt, Robert; Liechtenstein, HeinrichCaso F-877-EIniciativa emprendedora, Innovación y cambio, Liderazgo y Dirección de personasSerena was woken up by her father's return from his morning jog. She looks younger than her age and, at 1.68 m tall, suffers from anorexia nervosa, with a threshold of 48 kg. She often feels heavy and ugly, doesn't want to eat, and walks to her internship at Vogue to burn calories. When his parents are away, David is likely to sleep until after midday. On this particular day, his afternoon is spent recovering from a hangover, going over his hazy ...Desde 5,74 €
-
The Montague Family (A)
Batt, Robert; Liechtenstein, HeinrichCaso F-876-EIniciativa emprendedora, Innovación y cambio, Liderazgo y Dirección de personasThe Montague family lives in a former aristocratic and fully-restored luxury residence with an indoor pool, gym and staff quarters on London's most exclusive street. They have a low-key approach to wealth - no fast cars or private jets - though they've built up a fine collection of 20th century paintings and sculpture through their charitable foundation. The Montagues have tried to instill in their children a thoughtful and humble ethos about the...Desde 8,20 €