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Street League Skateboarding
Higgins, Robert F.; Snively, ChristineCaso HBS-817145-EIniciativa emprendedoraIn 2013, Street League Skateboarding, a professional skateboarding league founded in 2010, just concluded its annual Street League World Tour. The growing action sports property had purchased time on ESPN2 to air its events, and though ESPN was the most-watched sports television network in the U.S., Street League President Brian Atlas had become impatient with the network's lack of support. Atlas planned to meet with network representatives in th...Desde 8,20 €
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Whistle Sports: An Online Sports Network for Millennials
Higgins, Robert F.; Snively, ChristineCaso HBS-816006-EIniciativa emprendedoraBy January 2015, Whistle Sports, a multi-platform sports network for millennials, had attracted over 54 million online subscribers on Youtube, Instagram, Twitter, Facebook, Google+, and Vine. It established partnerships with several professional sports leagues and amassed 225 partner channels on YouTube. Its revenue was largely generated through advertisements featured on YouTube. Whistle Sports recently announced that it raised $32 million in Se...Desde 8,20 €
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Sturdivant Electric Corporation (Spanish Version)
Nolan, Richard L.; McFarlan, F. WarrenCaso HBS-109S10Tecnologías de la informaciónUn gerente de la unidad en un trabajo de instalación de equipo de campo se enfrentó con recurrencia de conflicto entre un programador y su supervisor inmediato.Desde 8,20 €
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Information Technology and the Board of Directors (Spanish version)
Nolan, Richard L.; McFarlan, F. WarrenArtículo HBS-R0510FTecnologías de la informaciónEver since the Y2K scare, boards have grown increasingly nervous about corporate dependence on information technology. Since then, computer crashes, denial of service attacks, competitive pressures, and the need to automate compliance with government regulations have heightened board sensitivity to IT risk. Unfortunately, most boards remain largely in the dark when it comes to IT spending and strategy, despite the fact that corporate information ...Desde 8,20 €
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Fitbit
Herzlinger, Regina E.; Snively, Christine; Mehta, SarahCaso HBS-317007-EConocimiento y comunicaciónIn 2019, Fitbit lost its leadership in the wearable sensor market to Apple and to cheaper alternatives. Why did it lose its market position? How will the proposed acquisition affect it and Google?Desde 8,20 €
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NYC311
Kontokosta, Constantine E.; Weiss, Mitchell B.; Snively, Christine; Gulick, SarahCaso HBS-818056-EIniciativa emprendedoraJoe Morrisroe, executive director for NYC311, had some gut instincts but no definitive answer to the question he was just asked by one of the Mayor's deputies: "Are some communities being underserved by 311? How do we know we are hearing from the right people?" Founded in 2003 as a phone number for residents to dial (311) from a landline for information on city services and to log complaints, the city launched a 311 website and mobile app in 2009...Desde 8,20 €
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Mobile Broadband and the Telecommunications Industry in 2011
Applegate, Lynda M.; Herman, Kerry; Snively, ChristineCaso HBS-814009-EIniciativa emprendedoraMobile broadband carriers provide network access to the Internet for a range of devices (typically portable or mobile), including consumer devices such as smartphones, tablets and E-Readers, but also a host of new emerging devices. Mobile broadband networks enable data to travel in packets over telecommunication (telecom) companies' wireless (or cellular) networks. The number of worldwide mobile cellular subscriptions reached 6 billion in 2011, r...Desde 8,20 €
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Faber-Castell (B)
Raffaelli, Ryan L.; Snively, ChristineCaso HBS-417030-ELiderazgo y Dirección de personasSupplement to case 417010.Desde 5,74 €
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Epilogue
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonCapítulo de Libro HBS-1019BC-ETecnologías de la informaciónIT has changed not only the way we work and conduct business, but also how we (and our customers) play, how we consume, and how we educate our next generations. And yet the IT phenomenon, so evident in the expenditures of every organization, has not yet achieved management attention equal to other areas, such as finance, marketing, operations, and human resources. The main problem according to the authors is the absence of systematic frameworks t...Desde 8,20 €
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Wake Up Call
Fubini, David G.; Snively, ChristineCaso HBS-418001-ELiderazgo y Dirección de personasIn 1993, three consultants at different stages in their careers must decide how to respond to what they considered to be unethical behavior from a partner at their firm. They each considered the potential consequences of reporting a senior colleague and the impact it could have on their careers.Desde 8,20 €