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Whistle Sports: An Online Sports Network for Millennials
Higgins, Robert F.; Snively, ChristineCaso HBS-816006-EIniciativa emprendedoraBy January 2015, Whistle Sports, a multi-platform sports network for millennials, had attracted over 54 million online subscribers on Youtube, Instagram, Twitter, Facebook, Google+, and Vine. It established partnerships with several professional sports leagues and amassed 225 partner channels on YouTube. Its revenue was largely generated through advertisements featured on YouTube. Whistle Sports recently announced that it raised $32 million in Se...Desde 8,20 €
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Street League Skateboarding
Higgins, Robert F.; Snively, ChristineCaso HBS-817145-EIniciativa emprendedoraIn 2013, Street League Skateboarding, a professional skateboarding league founded in 2010, just concluded its annual Street League World Tour. The growing action sports property had purchased time on ESPN2 to air its events, and though ESPN was the most-watched sports television network in the U.S., Street League President Brian Atlas had become impatient with the network's lack of support. Atlas planned to meet with network representatives in th...Desde 8,20 €
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Starbucks Coffee Company: Transformation and Renewal
Koehn, Nancy F.; McNamara, Kelly; Khan, Nora N.; Legris, ElizabethCaso HBS-314068-EIniciativa emprendedoraStarbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine inDesde 8,20 €
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Transformation and Renewal (Spanish version)
Koehn, Nancy F.; McNamara, Kelly; Khan, Nora N.; Legris, ElizabethCaso HBS-315S04Iniciativa emprendedoraTransformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how Schultz and his team saved Starbucks from near-collapse, by both executing a deep, comprehensive return to its core values and, at the same time, investing in a range of new products, customer experiences and ...Desde 8,20 €