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Dow: Breakthroughs to World Challenges
Porter, Michael E.; Kramer, Mark R.; Lobb, AnnelenaCaso HBS-715403-EDirección estratégicaDow had adopted the "Breakthroughs to World Challenges" (BWC) program as part of its ten-year 2015 Sustainability Goals. BWC was an internal award recognizing products that effectively addressed one of five world challenges: energy and climate change, sustainable water supply, decent affordable housing, personal health, and food supply. By late summer 2014, two products had been designated as BWCs and two others were set to be announced in the fa...Desde 8,20 €
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Nasty Gals Do It Better
Collis, David J.; Chang, Diane; Shaffer, Matthew; Hartman, AshleyCaso HBS-715412-EDirección estratégicaIn 2006, Sophia Amoruso started Nasty Gal, an eBay boutique selling vintage clothes. With a strong sense of style and personality, Amoruso poured herself into building the brand and developing relationships with her customers - typically the slightly edgy 18-24 year old. The company had grown since that time into a multi-category retailer, expanding into third party clothing, accessories and its own private label. Its explosive growth was one of ...Desde 8,20 €
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The National Geographic Society (A) (Abridged)
Garvin, David A.; Lobb, AnnelenaCaso HBS-312120-EIn January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of accelerating digital convergence and decreasing magazine sales. Historically a proponent of evolutionary change, he is considering a radical move: creating a senior management position res...Desde 8,20 €
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EnClean: relato de Malcolm Waddell (A)
Collis, David J.; Johnson, ElizabethCaso HBS-706S17Dirección estratégicaEste caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. Describe, en palabras de su cofundador, la historia de EnClean, una compañía de servicios ambientales industrial y, desde sus orígenes en el año 1984. La empresa creció rápidamente y diversificado en n...Desde 8,20 €
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The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire? An Update
Alcacer, Juan; Collis, David J.; Furey, MaryCaso HBS-709489-EDirección estratégicaThis four-page update to the case, "The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire?" details the Walt Disney Company's acquisition of Pixar, including deal terms, executive appointments, and operating guidelines for the two studios.Desde 8,20 €
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Reawakening the Magic: Bob Iger and the Walt Disney Company
Collis, David J.; Hartman, AshleyCaso HBS-717483-EDirección estratégicaMickey Mouse, Snow White, and Buzz Lightyear strolled down Main Street at the grand opening of Hong Kong Disney in the Fall of 2005, pausing to snap selfies with enthusiastic children in their Mickey Mouse ears. Bob Iger, newly appointed CEO of The Walt Disney Company proudly watched the parade go by, but concerned for the future of the global corporation, he turned to colleagues and asked, "How many characters in this parade were created by Disn...Desde 8,20 €
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SoulCycle
Collis, David J.; Van Den Steen, Eric; Hartman, AshleyCaso HBS-717454-EDirección estratégicaCo-founders Julie Rice and Elizabeth Cutler have grown SoulCycle from a business idea in 2006 to a major presence among urban boutique fitness studios in 2015. In March 2015, fitness company Equinox approaches them with an offer to buy them out. Evaluating the offer requires an assessment of market or industry attractiveness and of SoulCycle's (potential) competitive advantage.Desde 8,20 €
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Predilytics
Higgins, Robert F.; Lobb, AnnelenaCaso HBS-813023-EIniciativa emprendedoraThe management team at Predilytics, a healthcare analytics firm, must decide whether to accept a Series A venture capital financing deal. The company provided analytic services to healthcare plans, typically Medicare Advantage plans, in efforts to draw conclusions from massive amounts of patient data. The company still had enough funding from a seed round to operate on a low-key basis for a few more months, but the team hoped to move forward aggr...Desde 8,20 €
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Branding Yoga
Deshpande, Rohit; Herman, Kerry; Lobb, AnnelenaCaso HBS-512025-EMarketingYoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the yoga community say it is a religious and/or spiritual practice and as such should not be claimed as intellectual property.Desde 8,20 €
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Swizz Beatz
Groysberg, Boris; Lobb, Annelena; Mehta, SarahCaso HBS-420034-EIniciativa emprendedoraThis case explores the life and career of rapper and music producer Swizz Beatz. Set in 2019, it covers the evolution of Swizz's musical career and his new venture into the commercial art market.Desde 8,20 €