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E. T. Phone Home, Inc: Pronosticando la Demanda de un Negocio
Cady, John F.; Cespedes, Frank V.Caso HBS-514S11MarketingDescribe un procedimiento para la demanda del mercado de predicción para una tecnología emergente - radio celular. El estudiante debe evaluar críticamente el modelo de demanda y las estimaciones del mercado, y modificarlos según sea apropiado con el fin de desarrollar un plan de marketing y el presupuesto.Desde 8,20 €
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Customer Has Escaped (Spanish version)
Nunes, Paul F.; Cespedes, Frank V.Artículo HBS-R0311GMarketingEvery company makes choices about the channels it will use to go to market. For instance, traditionally, customer demographics guided the decision to sell through a discount superstore or a pricey boutique. It was a fair assumption that certain customer types were held captive by certain channels. The problem, the authors say, is that today's customers have become unfettered. As their channel options have proliferated, they've come to recognize t...Desde 8,20 €
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Nasty Gals Do It Better
Collis, David J.; Chang, Diane; Shaffer, Matthew; Hartman, AshleyCaso HBS-715412-EDirección estratégicaIn 2006, Sophia Amoruso started Nasty Gal, an eBay boutique selling vintage clothes. With a strong sense of style and personality, Amoruso poured herself into building the brand and developing relationships with her customers - typically the slightly edgy 18-24 year old. The company had grown since that time into a multi-category retailer, expanding into third party clothing, accessories and its own private label. Its explosive growth was one of ...Desde 8,20 €
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EnClean: relato de Malcolm Waddell (A)
Collis, David J.; Johnson, ElizabethCaso HBS-706S17Dirección estratégicaEste caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. Describe, en palabras de su cofundador, la historia de EnClean, una compañía de servicios ambientales industrial y, desde sus orígenes en el año 1984. La empresa creció rápidamente y diversificado en n...Desde 8,20 €
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The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire? An Update
Alcacer, Juan; Collis, David J.; Furey, MaryCaso HBS-709489-EDirección estratégicaThis four-page update to the case, "The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire?" details the Walt Disney Company's acquisition of Pixar, including deal terms, executive appointments, and operating guidelines for the two studios.Desde 8,20 €
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Reawakening the Magic: Bob Iger and the Walt Disney Company
Collis, David J.; Hartman, AshleyCaso HBS-717483-EDirección estratégicaMickey Mouse, Snow White, and Buzz Lightyear strolled down Main Street at the grand opening of Hong Kong Disney in the Fall of 2005, pausing to snap selfies with enthusiastic children in their Mickey Mouse ears. Bob Iger, newly appointed CEO of The Walt Disney Company proudly watched the parade go by, but concerned for the future of the global corporation, he turned to colleagues and asked, "How many characters in this parade were created by Disn...Desde 8,20 €
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SoulCycle
Collis, David J.; Van Den Steen, Eric; Hartman, AshleyCaso HBS-717454-EDirección estratégicaCo-founders Julie Rice and Elizabeth Cutler have grown SoulCycle from a business idea in 2006 to a major presence among urban boutique fitness studios in 2015. In March 2015, fitness company Equinox approaches them with an offer to buy them out. Evaluating the offer requires an assessment of market or industry attractiveness and of SoulCycle's (potential) competitive advantage.Desde 8,20 €
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Showpad
Cespedes, Frank V.Caso HBS-817006-EDirección estratégicaShowpad is a growing startup whose founders are considering changes to spur growth. The options include changes to the product line, to pricing, and to sales management practices.Desde 8,20 €
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Augmedix
Cespedes, Frank V.; Rachlin, Alexandra N.Caso HBS-817048-EIniciativa emprendedoraIn April 2015, Ian Shakil and Pelu Tran, co-founders of Augmedix, are discussing how to grow their emerging health care startup. The company's sole product, also called Augmedix, streams video of doctor-patient interactions to remote medical scribes, thus freeing doctors from the burden of having to manually input information into an electronic medical record (EMR) and giving them additional time to focus on patients. Shakil and Tran had grown th...Desde 8,20 €