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Alibaba's Taobao (A) & (B), Teaching Note
Oberholzer-Gee, Felix; Wulf, Julie M.Nota del Instructor HBS-712477-EDirección estratégicaTeaching Note for 709-456 and 709-457.Desde 0,00 €
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Alibaba's Taobao (B)
Oberholzer-Gee, Felix; Wulf, Julie M.Caso HBS-709457-EDirección estratégicaDesde 5,74 €
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Alibaba's Taobao (A)
Oberholzer-Gee, Felix; Wulf, Julie M.Caso HBS-709456-EDirección estratégicaExamines the decision of Alibaba Group to diversify from an international business-to-business (B2B) exchange (Alibaba.com) into a B2C and C2C exchange (Taobao.com) for Chinese retailers and consumers. In China, Taobao had managed to displace the once dominant eBay, the world's largest consumer marketplace. However, the company had little revenue because it offered services free of charge.Desde 8,20 €
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Alibaba's Taobao (A) (Spanish version)
Oberholzer-Gee, Felix; Wulf, Julie M.Caso HBS-714S01Dirección estratégicaExamines the decision of Alibaba Group to diversify from an international business-to-business (B2B) exchange (Alibaba.com) into a B2C and C2C exchange (Taobao.com) for Chinese retailers and consumers. In China, Taobao had managed to displace the once dominant eBay, the world's largest consumer marketplace. However, the company had little revenue because it offered services free of charge.Desde 8,20 €
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Novartis: A Transformative Deal
Collis, David J.; Hartman, AshleyCaso HBS-717453-EDirección estratégicaWhen Joe Jimenez became CEO of Swiss-based Novartis in 2010 replacing longtime CEO Dan Vasella, he assumed control of one of the top pharmaceutical companies in the world. Vasella, an avowed advocate of diversification, had expanded the scope of the company and structured it into sixteen distinct business units ranging from animal health to oncology while "actively fostering competition between those divisions for resources." Shortly after assumi...Desde 8,20 €
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Group Functions at the Maersk Group
Collis, David J.; Shaffer, MatthewCaso HBS-715432-EDirección estratégicaIn 2014, seven years after he was appointed CEO of the Danish shipping and oil conglomerate A.P. M ller Maersk (the Maersk Group), Nils Andersen was reexamining the size and role of corporate headquarters in the company he had reshaped as a "premium conglomerate." During his tenure, Andersen had divided what had previously been operated as almost a single entity into separate lines of business, each accountable for its own performance and expect...Desde 8,20 €
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Nasty Gals Do It Better
Collis, David J.; Chang, Diane; Shaffer, Matthew; Hartman, AshleyCaso HBS-715412-EDirección estratégicaIn 2006, Sophia Amoruso started Nasty Gal, an eBay boutique selling vintage clothes. With a strong sense of style and personality, Amoruso poured herself into building the brand and developing relationships with her customers - typically the slightly edgy 18-24 year old. The company had grown since that time into a multi-category retailer, expanding into third party clothing, accessories and its own private label. Its explosive growth was one of ...Desde 8,20 €
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Group Functions at the Maersk Group (Spanish version)
Collis, David J.; Shaffer, MatthewCaso HBS-716S21Dirección estratégicaIn 2014, seven years after he was appointed CEO of the Danish shipping and oil conglomerate A.P. M ller Maersk (the Maersk Group), Nils Andersen was reexamining the size and role of corporate headquarters in the company he had reshaped as a "premium conglomerate." During his tenure, Andersen had divided what had previously been operated as almost a single entity into separate lines of business, each accountable for its own performance and expect...Desde 8,20 €
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The Economist
Oberholzer-Gee, Felix; Anand, Bharat N.; Gomez, LizzieCaso HBS-710441-EDirección estratégicaIn 2009 the Economist continued to experience impressive growth and operating margins while many of its peers reeled from both a cyclical downturn and structural threats to print publishing. The case describes the history, organization, and business model of the Economist, and describes three issues confronting Andrew Rashbass, the group's chief executive: first, reevaluating the magazine's digital strategy; second, preparing for e-readers; and, ...Desde 8,20 €
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EnClean: relato de Malcolm Waddell (A)
Collis, David J.; Johnson, ElizabethCaso HBS-706S17Dirección estratégicaEste caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. Describe, en palabras de su cofundador, la historia de EnClean, una compañía de servicios ambientales industrial y, desde sus orígenes en el año 1984. La empresa creció rápidamente y diversificado en n...Desde 8,20 €