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Fitbit
Herzlinger, Regina E.; Snively, Christine; Mehta, SarahCaso HBS-317007-EConocimiento y comunicaciónIn 2019, Fitbit lost its leadership in the wearable sensor market to Apple and to cheaper alternatives. Why did it lose its market position? How will the proposed acquisition affect it and Google?Desde 8,20 €
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Alicia Keys
Groysberg, Boris; Lobb, Annelena; Mehta, SarahCaso HBS-420033-EIniciativa emprendedoraThis case explores the life and career of Alicia Keys, the 15-time Grammy winning singer-songwriter and producer. Set in 2019, it covers the evolution of Keys's 18-year musical career and additional passions, including acting, entrepreneurship, social justice activism, and collecting art with her husband, rapper and music producer Swizz Beatz. Now a mother of two young sons and with no intentions of slowing down, Keys considers what the next phas...Desde 8,20 €
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JUUL and the Vaping Revolution
Toffel, Michael W.; Masko, John; Mehta, SarahCaso HBS-619006-EÉtica empresarial y Responsabilidad Social CorporativaIn the summer of 2018, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs, was experiencing exponential growth. Sales of its JUUL e-cigarette had increased by 783% over the preceding year, projected revenues for 2018 topped $940 million, and the company had captured over 72% of the U.S. e-cigarette market. The company's success had thrust it into the spotlight, and JUUL Labs found itself at the center of considerable controver...Desde 8,20 €
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Addicaid: Scaling a Digital Platform for Addiction Wellness and Recovery
Huckman, Robert S.; Mehta, SarahCaso HBS-617018-EIniciativa emprendedoraIn 2013, Sam Frons founded Addicaid-a mobile application (app) that allowed people in addiction recovery to track their progress, check in with counselors, and connect with others in recovery programs. The app was grounded in cognitive behavioral therapy and used the rich set of data it collected from users to suggest tailored coping mechanisms for avoiding relapse. In September 2016, six months after quitting her full-time job to focus solely ...Desde 8,20 €
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Carrum Health: Scaling Bundled Payments
Huckman, Robert S.; Mehta, SarahCaso HBS-617017-EIniciativa emprendedoraFounded in 2014, Carrum Health helped self-insured employers located in three markets (San Diego, California; Seattle, Washington; and San Francisco, California) save money on their employees' planned surgeries. It did so by contracting directly with top-quality hospitals located within the area, and negotiating a set fee (known as a bundled payment) for each of five common surgical procedures: knee replacement, hip replacement, cervical spinal f...Desde 8,20 €
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Method: Entrepreneurial Innovation, Health, Environment, and Sustainable Business Design - Teaching Note
Larson, AndreaNota del Instructor DARDEN-ENT-0099TN-EIniciativa emprendedoraTeaching note for product ENT-0099Desde 0,00 €
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Frito-Lay North America: The Making of a Net Zero Snack Chip (TN)
Larson, AndreaNota del Instructor DARDEN-ENT-0112TN-EIniciativa emprendedoraTeaching note for product ENT-0112Desde 0,00 €
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Coral Reef Ecosystems: Valuable and Critically Threatened
Larson, Andrea; Teisberg, TylerNota técnica DARDEN-ENT-0201-EIniciativa emprendedoraCoral reef ecosystems are beautiful and vibrant underwater communities inhabited by a spectacularly diverse and abundant array of organisms essential to human needs. Reefs are severely threatened worldwide - estimates are that one-fifth of coral reefs have already been lost or severely damaged, and the rest are expected to disappear before the end of this century. The intrinsic value of coral reefs is incalculable and immense, and this technical ...Desde 8,20 €
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Biomimicry: Using Nature's Models as Sustainability Design Inspiration for Company Strategy and Products
Larson, Andrea; Meier, MarkNota técnica DARDEN-ENT-0154-EIniciativa emprendedoraThis brief background note provides an explanation and examples of biomimicry as an approach that provides insights into the innovative design of products and corporate strategy framing. Biomimicry uses nature's laws and successful strategies to inform commercial innovation.Desde 8,20 €
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B Corporation: A New Sustainable Business Model
Meier, Mark; Larson, AndreaNota técnica DARDEN-ENT-0155-EIniciativa emprendedoraThis note provides background on a new certification process for B Corporations that enables companies to assess, compare, and protect the sustainability practices they integrate into corporate strategy. B Corporation status explicitly acknowledges stakeholder strategies and helps companies preserve triple bottom line accountability when and if they are sold/acquired.Desde 8,20 €