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SeatGeek, Teaching Note
Higgins, Robert F.; Mehta, SarahNota del Instructor HBS-819104-EDirección estratégicaThis teaching note accompanies the case "SeatGeek" (case no. 819013).Desde 0,00 €
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SeatGeek
Higgins, Robert F.; Mehta, SarahCaso HBS-819013-EDirección estratégicaIn late 2016, Russ D'Souza and Jack Groetzinger, co-founders of the online event ticketing platform SeatGeek, faced some difficult decisions. In the company's seven-year history, SeatGeek had positioned itself primarily as an aggregator, facilitating ticket transactions between sellers and buyers on the "secondary ticket market." But in early 2016, D'Souza and Groetzinger had decided to pursue the "primary ticket market"-contracting directly with...Desde 8,20 €
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Fitbit
Herzlinger, Regina E.; Snively, Christine; Mehta, SarahCaso HBS-317007-EConocimiento y comunicaciónIn 2019, Fitbit lost its leadership in the wearable sensor market to Apple and to cheaper alternatives. Why did it lose its market position? How will the proposed acquisition affect it and Google?Desde 8,20 €
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JUUL and the Vaping Revolution
Toffel, Michael W.; Masko, John; Mehta, SarahCaso HBS-619006-EÉtica empresarial y Responsabilidad Social CorporativaIn the summer of 2018, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs, was experiencing exponential growth. Sales of its JUUL e-cigarette had increased by 783% over the preceding year, projected revenues for 2018 topped $940 million, and the company had captured over 72% of the U.S. e-cigarette market. The company's success had thrust it into the spotlight, and JUUL Labs found itself at the center of considerable controver...Desde 8,20 €
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The Future of Patent Examination at the USPTO, Teaching Note
Choudhury, Prithwiraj; Mehta, SarahNota del Instructor HBS-618035-ELiderazgo y Dirección de personasThis teaching note pairs with the case entitled: "The Future of Patent Examination at the USPTO" (case no. 617027).Desde 0,00 €
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Engaging the Nationwide Workforce
Bernstein, Ethan S.; Gover, Jessica A.; Mehta, SarahCaso HBS-420036-ELiderazgo y Dirección de personasNationwide is "on your side," but did employees feel that way? CAO Gale King and CEO Steve Rasmussen, starting in 2008, invested heavily in a human capital strategy centered around "engagement" at the Ohio-based Nationwide Mutual Insurance Company. Set in 2014, this case tells the story of those efforts to bolster employee engagement as a key part of the company's strategy to recover from the financial crisis (which it did far more effectively th...Desde 8,20 €
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Arlan Hamilton and Backstage Capital
Huang, Laura; Mehta, SarahCaso HBS-419029-ELiderazgo y Dirección de personasThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Frustrated by an inability to convince existing venture capital firms to invest in companies led by women, pDesde 8,20 €
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International Institute of Tropical Agriculture
Alvarez, Jose B.; Mehta, SarahCaso HBS-518034-ELiderazgo y Dirección de personasIt is July 2017, and Dr. Nteranya Sanginga, the director general of the Nigeria-based International Institute of Tropical Agriculture (IITA), is making progress toward two of his primary strategic objectives for the nonprofit research Institute: 1) to scale the impact and reach of some of the IITA's most commercially viable products and technologies by working with the private sector, and 2) to address Nigeria's massive youth unemployment problem...Desde 8,20 €
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The Future of Patent Examination at the USPTO
Choudhury, Prithwiraj; Khanna, Tarun; Mehta, SarahCaso HBS-617027-ELiderazgo y Dirección de personasThe U.S. Patent and Trademark Office (USPTO) is the federal government agency responsible for evaluating and granting patent and trademark applications. In 2015, the USPTO employed approximately 8,000 patent examiners who granted nearly 300,000 patents to inventors. As of April 2016, it took roughly 26 months for a patent application to move through the evaluation process, which exceeded the office's processing goal of 20 months. In August 2016,...Desde 8,20 €
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Swizz Beatz
Groysberg, Boris; Lobb, Annelena; Mehta, SarahCaso HBS-420034-EIniciativa emprendedoraThis case explores the life and career of rapper and music producer Swizz Beatz. Set in 2019, it covers the evolution of Swizz's musical career and his new venture into the commercial art market.Desde 8,20 €