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Anthology: Pivoting the Business Model
Ghosh, Shikhar; Payton, ChristopherCaso HBS-817066-EIniciativa emprendedoraIn July 2014, after 18 months and eight unsuccessful product launches, the CEO of Yabbly has agreed to sell his company to a larger, well-funded startup, providing a return of capital for his investors and a home for his team. Two weeks prior to the scheduled closing, the team launches a final experiment based on the results of a customer interview. After creating a quick landing page and announcing the product launch through social media channel...Desde 8,20 €
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Sam Martin & Cathy Slater
Ghosh, Shikhar; Roberts, Michael; Payton, ChristopherCaso HBS-816029-EIniciativa emprendedoraDesde 8,20 €