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AirFox (A): Embracing the Blockchain and an ICO
Bussgang, Jeffrey J.; Berk, Edward B.; Schwalb, NathanielCaso HBS-818097-EIniciativa emprendedoraNarayana Hrudayalaya (NH) has expanded into a multi-specialty health city in Bangalore and has grown to twelve locations across India. The hospital plans to build 300-bed secondary-care hospitals in smaller cities across India, with a goal to operate 30,000 beds in seven years, which will make it comparable with the world's largest hospital chains. NH operates the world's largest tele-cardiology network, which provides consultations to people in ...Desde 8,20 €
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The Brand Management of Places
Ofek, Elie; Schwalb, NathanielCaso HBS-519007-EMarketingThe brand management of places, such as countries, cities and regions, has received increasing attention in recent years. The associations, impressions and reputations that people have of a certain place can have a big impact in a number of areas - from tourism, to exports, to drawing talent, to securing foreign investment, to public diplomacy, and to political leadership. Consequently, a number of stakeholders may attempt to influence the percep...Desde 8,20 €