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Liyu Ethiopia Tours: Growth and Expansion Options - Teaching Note
Nicole R.D. Haggerty; Andrew Patton; Desmond Chan; Joseph HoekstraNota del Instructor IVEY-8B18M076-EDirección estratégicaTeaching note for product 9B18M076.Desde 0,00 €
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Confidential Instructions for Cly Entman (Spanish version)
Larkin, Ian I.; Movius, HallamCaso HBS-918S26Dirección estratégicaThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Desde 8,20 €
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Confidential Instructions for Connie Sultant "New media" Consultant (Spanish version)
Larkin, Ian I.; Movius, HallamCaso HBS-918S27Dirección estratégicaThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Desde 8,20 €
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Confidential Instructions for Price Down Procurement Consultant, Down Consulting (Spanish version)
Larkin, Ian I.; Movius, HallamCaso HBS-918S30Dirección estratégicaThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Desde 8,20 €
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V-Cola: Confidential Instructions for Cly Entman
Larkin, Ian I.; Movius, HallamCaso HBS-912045-EDirección estratégicaThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Desde 8,20 €
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V-Cola: Confidential Instructions for Connie Sultant "New media" Consultant
Larkin, Ian I.; Movius, HallamCaso HBS-912046-EDirección estratégicaThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Desde 8,20 €
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Confidential Instructions for Mark Ketting Chief Marketing Officer, Trek Beverages (Spanish version)
Larkin, Ian I.; Movius, HallamCaso HBS-918S28Dirección estratégicaThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Desde 8,20 €
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V-Cola: Confidential Instructions for Cash Adman Chief Financial Officer, Chikara Advertising
Larkin, Ian I.; Movius, HallamCaso HBS-912044-EDirección estratégicaThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Desde 8,20 €
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V-Cola: Confidential Instructions for Mark Ketting Chief Marketing Officer, Trek Beverages
Larkin, Ian I.; Movius, HallamCaso HBS-912047-EDirección estratégicaThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Desde 8,20 €
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Liyu Ethiopia Tours: Growth and Expansion Options
Nicole R.D. Haggerty; Andrew Patton; Desmond Chan; Joseph HoekstraCaso IVEY-9B18M076-EDirección estratégica, Iniciativa emprendedoraIn late May 2014, the founder of Liyu Ethiopia Tours was considering his options to grow the company. The small but reputable tour company had become successfull in Addis Ababa, Ethiopia in only seven months. The founder, who faced the challenge of continuing to grow the business on a limited budget, was considering several strategic decisions: should he increase the company’s online presence by using the services of Google AdWords or TripAdvisor...Desde 8,20 €