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Human Creativity: The Starting Point of Innovation
Harvard Business PressCapítulo de Libro HBS-3462BC-EInnovation is the process that applies a creative idea to development of a useful product, service, process, business model, or practice. Creativity is, therefore, the starting point of innovation. But how does creativity work on an individual level? This chapter addresses a number of myths about creativity and provides tips for managing for greater individual creativity and increasing your own creativity. This chapter was originally published as...Desde 8,20 €
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Working Through Creative Groups: The Power of Numbers
Harvard Business PressCapítulo de Libro HBS-3463BC-EWhile creativity is sometimes an individual act, many innovations are products of creative groups. The transistor developed by scientists at Bell Labs is just one example. Groups can often achieve greater creative output than individuals working alone because they bring a greater sum of competencies, insights, and energy to the effort. They also pose their own challenges. This chapter describes key characteristics to keep in mind when assembling ...Desde 8,20 €
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Strategic Moves: Mechanisms for Market Entry and Dominance--What Innovators Need to Know
Harvard Business PressCapítulo de Libro HBS-3459BC-EThere's much more to strategy than deciding which versions or variant of these strategies is best for your company or a particular innovation. This chapter explores a number of potential strategic moves you can make to move your innovation to the marketplace including process innovation, product differentiation, and extending innovation through platforms. This chapter was originally published as chapter 7 of "Harvard Business Essentials: The Inno...Desde 8,20 €
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Placing Strategic Bets: The Portfolio Approach--Measuring and Managing Innovation Risk
Harvard Business PressCapítulo de Libro HBS-3461BC-ECompany strategy describes how an enterprise aims to differentiate itself in the marketplace. It's up to company leaders to articulate both a strategy and the areas within which they will support innovative ideas and projects. Like a share of corporate stock, every project has a unique risk-return profile. Decision makers need a method for measuring and managing the risk and return characteristics of innovative initiatives. This chapter discusses...Desde 8,20 €
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From Recognition to Support: Gaining a Foothold--Moving Innovation from Idea to Reality
Harvard Business PressCapítulo de Libro HBS-3420BC-ERecognizing an idea's potential is an important step in the innovation process. But getting the right people to recognize the idea--that is, people with the power to allocate resources--is another hurdle, and one that demands substantial organizational skill and entrepreneurial drive. This chapter identifies practical steps the entrepreneur/innovator can take to move beyond initial recognition to a situation involving greater support. It covers t...Desde 8,20 €
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Finding the Future: Your Next Move--Sensing Change and Staying Ahead of the Innovation Curve
Harvard Business PressCapítulo de Libro HBS-3460BC-EThe innovation S-curve often has dire consequences for leading companies that fail to transition from one generation of technology to the next wave of game-changing technology, finding themselves strategically outmaneuvered. Many of these former leaders ride their S-curves into decline and obsolescence. So what can companies and their leaders do to dodge the bullet of change and get onto a new S-curve with future potential? This chapter attempts ...Desde 8,20 €