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Whole of Enterprise: An Atomic E-Business Model
Weill, Peter; Vitale, Michael R.Capítulo de Libro HBS-4949BC-ETecnologías de la informaciónThe use of multiple business models across an organization can create confusion among customers, who may be required to navigate not just different computer systems, but also different ways of doing business. This chapter describes the benefits of adopting an integrated whole-of-enterprise e-business model. This chapter is excerpted from "Place to Space: Migrating to eBusiness Models."Desde 8,20 €
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Qualtrics (A), (B), and (C), Teaching Note
Chung, Doug J.Nota del Instructor HBS-520059-EMarketingTeaching note for cases 518082, 518083, and 518084.Desde 0,00 €
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Outotec (B): Action Plan
Dolan, Robert J.; Chung, Doug J.Caso HBS-514065-EMarketingOutotec was a market leader in providing mining solutions to large mining companies. The company's specialization and proprietary technology created value for its customers and helped the firm differentiate from its competitors. Yet, Outotec was not pricing or marketing its solutions in a way that took advantage of its distinct capabilities and value-add. Outotec used a cost-based (inside/out) pricing policy, which was the industry norm. As a res...Desde 5,74 €
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Outotec (A) and (B): Project Capture, Teaching Note
Chung, Doug J.Nota del Instructor HBS-514120-EMarketingTeaching Note for 514064.Desde 0,00 €
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How Leaders Can Drive Sales
Capon, Noel; Senn, Christoph; Chung, Doug J.; Cespedes, Frank V.Artículo HBS-R2102B-EMarketing"When CEOs Make Sales Calls," "How to Shift from Selling Products to Selling Services," and "Selling After the Crisis."Desde 8,20 €