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Leading an IT-Savvy Firm: The Critical Role of Senior Management in Making IT a Strategic Asset
Weill, Peter; Ross, Jeanne W.Capítulo de Libro HBS-3597BC-EServicios y operacionesBeing IT savvy places your company in a position to take advantage of future business opportunities. To maintain the upper hand, all senior managers must make it a constant priority to ensure their digitized platform is being exploited successfully. But how IT savvy is your firm? In this chapter, Weil and Ross first ask you to assess your firm's IT savvy. They then summarize key IT leadership roles within the organization and provide information ...Desde 8,20 €
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Red Ocean Traps
Kim, W. Chan; Mauborgne, ReneeArtículo HBS-R1503D-EDirección estratégicaAs established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? The authors of the best-selling book "Blue Ocean Strategy" have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about ...Desde 8,20 €
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Even a Clown Can Do It: Cirque du Soleil Recreates Live Entertainment (case B)
Kim W., Chan; Williamson, Matt; Mauborgne, Renee; Bensaou, Ben M.Caso INSEAD-4999B-EGobierno corporativo, Servicios y operacionesThis is the second of a two-case series. Cirque du Soleil very successfully entered a structurally unattractive circus industry. It was able to reinvent the industry and created a new market space by challenging the conventional assumptions about how to compete. It value innovated by shifting the buyer group from children (end-users of the traditional circus) to adults (purchasers of the traditional circus), drawing upon the distinctive strengths...Desde 8,20 €