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Icelandair (A): An 80-Year-Old Saga
Mitchell, Jordan; Sigurjonsson, Throstur Olaf; Berrone, PascualCaso SM-1687-EDirección estratégica, Gobierno corporativo, Innovación y cambioThis three-part case series considers Icelandair at a couple of key inflection points in its recent history. Case A, set in early 2017 on the airline's 80th anniversary, the airline is faced to question its strategy after its impressive seven-year run of dynamic growth and solid returns comes to a somewhat abrupt end due to extreme pricing competition and upward cost pressure. The case delves into the development of the airline and its "hybrid" b...Desde 8,20 €
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Schon Klinik: Eating Disorder Care
Porter, Michael E.; Stanton, Emma; Hohman, Jessica A.; Stowell, CalebCaso HBS-712475-EDirección estratégicaThe Schon Klinik is a private, for-profit German hospital group trying to establish itself as a premium health care provider in a competitive German market. The case details Schon Klinik's founding, its early focus on measurement and improvement, and the design and implementation of a system-wide structure for measuring and reporting actual health outcomes. The case details the care cycle for eating disorder patients and highlights the role outco...Desde 8,20 €
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Pitney Bowes: Employer Health Strategy
Porter, Michael E.; Baron, Jennifer F.Caso HBS-709458-EServicios y operacionesPitney Bowes, a Fortune 500 mail and document management firm, offered its first health plans in the years following World War II. Over the ensuing decades, Pitney Bowes adapted its approach to employee health amid rising health care costs, shifting employer attitudes towards health benefits, and a rapidly changing policy environment. By 2008, the firm was widely regarded as an innovator in employee health, having dedicated substantial time and r...Desde 8,20 €
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La gobernanza inteligente, clave para las 'smart cities'
Enric Ricart, Joan; Berrone, PascualArtículo HDBR-5Ética empresarial y Responsabilidad Social CorporativaUna ciudad inteligente es aquella que ha conseguido crear un ecosistema adecuado para aprovechar al máximo la tecnología, con el objetivo de mejorar la calidad de vida de sus habitantes. Para lograrlo es necesario desarrollar una gobernanza inteligente, basada en una buena planificación estratégica urbana (es decir, con una definición detallada sobre qué tipo de ciudad se quiere ser), que cuente con procesos de colaboración (entre entidades públi...Desde 8,20 €