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Note on Case Learning (Spanish Version)
Corey, E. RaymondCaso HBS-806S08Conocimiento y comunicaciónEsta guía, escrita para los estudiantes, se pretende que ayuda en la preparación de los casos y en el aprendizaje de la comprensión caso.Desde 8,20 €
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Comportamiento del Comprador Industrial
Corey, E. RaymondCaso HBS-502S20MarketingSe puede utilizar como material de referencia para cursos de marketing industrial y adquisiciones industrial. Las encuestas las influencias económicas, de comportamiento y de organización que forma la compra de toma de decisiones en las empresas y otras instituciones. También describe los tipos de estrategias de grupos de compra formulan para hacer frente a sus proveedores y entornos de suministro.Desde 8,20 €
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Note on Pricing (Spanish version)
Corey, E. RaymondCaso HBS-512S14MarketingIntended to serve as a comprehensive overview of pricing strategy.Desde 8,20 €
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Harper Chemical Co., Inc. (Spanish Version)
Corey, E. RaymondCaso HBS-504S28MarketingUna empresa adquiere los derechos a un mineral con usos potenciales en la industria cerámica y de pintura. Después de muchos años, las ventas están todavía muy por debajo de las expectativas y la compañía considera la venta de toda la operación a un cliente potencial. Reescrito versión de un caso anterior.Desde 8,20 €
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Dominion Motors & Controls Ltd. (Spanish version)
Corey, E. RaymondCaso HBS-502S02MarketingThe leading manufacturer of motors in Canada is threatened by a loss of market share in oilfield pumping motors because a major customer, having tested several competing motor brands, finds a competitor's motor to be superior. A central issue is whether to make a special purpose motor for this market, reduce the price on the current design, or contest the test results. A rewritten version of an earlier case, no longer available, by the same autho...Desde 8,20 €
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Wright Line, Inc. (A) (Spanish Version)
Corey, E. Raymond; Kinnear, Constance M.Caso HBS-502S13MarketingLa división de Wright Line Barry Wright vende accesorios utilizados para almacenar, proteger y facilitar el acceso a los medios informáticos, tales como tarjetas, cintas y disquetes. Con el crecimiento explosivo en el mercado de las computadoras de negocios y la tendencia pronunciada hacia el uso descentralizado, el mercado de accesorios de computadora se ha fragmentado considerablemente. ventas directas de Wright línea de fuerza, por lo tanto, l...Desde 8,20 €
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Introduction: Gen Y's in the Workplace
Erickson, TamaraCapítulo de Libro HBS-6309BC-EChances are good that you, as a member of Generation Y, will not find today's workplace immediately well matched to your preferences and style. Much of that stems from generational gaps - the different ways that you and your Boomer or Gen X coworkers view the world. Your success will depend on understanding how other generations think and work, and how you can plug in to work effectively with them. This chapter is excerpted from "Plugged In: The...Desde 8,20 €
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Identify Your Preferences: Generation Y--Shaping Your Personal Career Strategy
Erickson, TamaraCapítulo de Libro HBS-7815BC-EThere is a clear link between understanding what you love and identifying tangible elements of the work environment that would be best for you. What is the deciding factor in your job search? In this chapter, the author describes six archetypes of work-related passions and preferred relationships. She also includes an exercise to help you determine which of the six rates highest for you. This chapter is excerpted from "Plugged In: The Generation...Desde 8,20 €
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Introduction: New Career Opportunities for the Boomer Generation
Erickson, TamaraCapítulo de Libro HBS-5100BC-ELiderazgo y Dirección de personasThe Boomer generation will be the first to enjoy a significant period of healthy, active non-childrearing adult life, and demographic shifts in the talent pool present mid-career workers with an important opportunity to rethink their relationship to work. This chapter offers Boomers the chance to step back and take a fresh look at life and career, and to consider the opportunities afforded them by the new world of work. This chapter is excerpted...Desde 8,20 €
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Sort Through Your Options: Developing Your Boomer Career Strategy
Erickson, TamaraCapítulo de Libro HBS-5097BC-ELiderazgo y Dirección de personasAs a Boomer in the wonderful post-"empty nest" and pre-"old age" midlife years, you have an unprecedented opportunity for satisfaction, productivity, exploration, and creativity-for reinventing yourself. This chapter provides some guidance for sorting through the many available options and forming a career strategy. This chapter is excerpted from "Retire Retirement: Career Strategies for the Boomer Generation."Desde 8,20 €