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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Caso DARDEN-OM-1753-EServicios y operacionesThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Desde 8,20 €
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Note on Case Learning (Spanish Version)
Corey, E. RaymondCaso HBS-806S08Conocimiento y comunicaciónEsta guía, escrita para los estudiantes, se pretende que ayuda en la preparación de los casos y en el aprendizaje de la comprensión caso.Desde 8,20 €
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Comportamiento del Comprador Industrial
Corey, E. RaymondCaso HBS-502S20MarketingSe puede utilizar como material de referencia para cursos de marketing industrial y adquisiciones industrial. Las encuestas las influencias económicas, de comportamiento y de organización que forma la compra de toma de decisiones en las empresas y otras instituciones. También describe los tipos de estrategias de grupos de compra formulan para hacer frente a sus proveedores y entornos de suministro.Desde 8,20 €
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Note on Pricing (Spanish version)
Corey, E. RaymondCaso HBS-512S14MarketingIntended to serve as a comprehensive overview of pricing strategy.Desde 8,20 €
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Harper Chemical Co., Inc. (Spanish Version)
Corey, E. RaymondCaso HBS-504S28MarketingUna empresa adquiere los derechos a un mineral con usos potenciales en la industria cerámica y de pintura. Después de muchos años, las ventas están todavía muy por debajo de las expectativas y la compañía considera la venta de toda la operación a un cliente potencial. Reescrito versión de un caso anterior.Desde 8,20 €
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Dominion Motors & Controls Ltd. (Spanish version)
Corey, E. RaymondCaso HBS-502S02MarketingThe leading manufacturer of motors in Canada is threatened by a loss of market share in oilfield pumping motors because a major customer, having tested several competing motor brands, finds a competitor's motor to be superior. A central issue is whether to make a special purpose motor for this market, reduce the price on the current design, or contest the test results. A rewritten version of an earlier case, no longer available, by the same autho...Desde 8,20 €
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Tesla, Inc.: Supercharging Auto Sales - Teaching Note
Baucells, Manel; Maiden, Stephen E.Nota del Instructor DARDEN-QA-0915TN-EAnálisis de decisionesTeaching Note of Product QA-0915Desde 0,00 €
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Evaluating Decisions: Correlation or Causation? -Teaching note
Chiplunkar, Gaurav; Maiden, Stephen E.Nota del Instructor DARDEN-GEM-0189TN-EEconomíaTeaching note for the product GEM-0189Desde 0,00 €
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Tesla, Inc.: Supercharging Auto Sales
Baucells, Manel; Maiden, Stephen E.Caso DARDEN-QA-0915-EAnálisis de decisionesThis case describes the situation of Tesla, Inc. (Tesla), in mid-2019. Tesla had just successfully launched the more affordable Model 3, but sales of the most expensive and profitable Models X and S were stagnant. In order to incentivize the sales of these luxury models, Tesla recently brought back free Supercharging for life for customers purchasing Models X or S. The case provides information about the history of Tesla, one customer’s hesitatio...Desde 8,20 €
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Accessory Dwelling Units in California: The Roles of the Private and Public Sectors
Murphy, Daniel; Maiden, Stephen E.Caso DARDEN-GEM-0198-EEconomíaThis case examines California’s housing crisis and the growing market for Accessory Dwelling Units (ADUs)—secondary housing units built on single-family primary residential lots—within the state. California housing was in high demand but limited supply, and prices were such that many lower- and middle-income people struggled to find affordable housing. As of 2021, the median price for a home in California topped $600,000, more than twice the nati...Desde 8,20 €