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Note on Case Learning (Spanish Version)
Corey, E. RaymondCaso HBS-806S08Conocimiento y comunicaciónEsta guía, escrita para los estudiantes, se pretende que ayuda en la preparación de los casos y en el aprendizaje de la comprensión caso.Desde 8,20 €
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Comportamiento del Comprador Industrial
Corey, E. RaymondCaso HBS-502S20MarketingSe puede utilizar como material de referencia para cursos de marketing industrial y adquisiciones industrial. Las encuestas las influencias económicas, de comportamiento y de organización que forma la compra de toma de decisiones en las empresas y otras instituciones. También describe los tipos de estrategias de grupos de compra formulan para hacer frente a sus proveedores y entornos de suministro.Desde 8,20 €
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Note on Pricing (Spanish version)
Corey, E. RaymondCaso HBS-512S14MarketingIntended to serve as a comprehensive overview of pricing strategy.Desde 8,20 €
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Harper Chemical Co., Inc. (Spanish Version)
Corey, E. RaymondCaso HBS-504S28MarketingUna empresa adquiere los derechos a un mineral con usos potenciales en la industria cerámica y de pintura. Después de muchos años, las ventas están todavía muy por debajo de las expectativas y la compañía considera la venta de toda la operación a un cliente potencial. Reescrito versión de un caso anterior.Desde 8,20 €
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Dominion Motors & Controls Ltd. (Spanish version)
Corey, E. RaymondCaso HBS-502S02MarketingThe leading manufacturer of motors in Canada is threatened by a loss of market share in oilfield pumping motors because a major customer, having tested several competing motor brands, finds a competitor's motor to be superior. A central issue is whether to make a special purpose motor for this market, reduce the price on the current design, or contest the test results. A rewritten version of an earlier case, no longer available, by the same autho...Desde 8,20 €
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Wright Line, Inc. (A) (Spanish Version)
Corey, E. Raymond; Kinnear, Constance M.Caso HBS-502S13MarketingLa división de Wright Line Barry Wright vende accesorios utilizados para almacenar, proteger y facilitar el acceso a los medios informáticos, tales como tarjetas, cintas y disquetes. Con el crecimiento explosivo en el mercado de las computadoras de negocios y la tendencia pronunciada hacia el uso descentralizado, el mercado de accesorios de computadora se ha fragmentado considerablemente. ventas directas de Wright línea de fuerza, por lo tanto, l...Desde 8,20 €
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Workplace Safety Trainers: Staying Agile in the Midst of a Pandemic
Julie Gosse; Anthony MccreeryCaso IVEY-9B21D004-EDirección estratégica, Servicios y operacionesIn May 2020, a senior business analyst at Workplace Safety Trainers (WST), a small business based in London, Ontario, was developing an initiative to increase efficiency in WST's shipping and logistics warehouse. The coronavirus pandemic had just started to shift the landscape of business, and WST had decided to procure and sell personal protective equipment through its online safety supply shop. After one month of unprecedented demand and round-...Desde 8,20 €
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Sullivan's Flooring Concept
John S. Haywood-Farmer; Julie GosseCaso IVEY-9B07D010-EIniciativa emprendedora, Servicios y operacionesA carpenter is considering options for improving the manufacturing process of his custom wood-flooring concept. He started the business as a part-time venture and wanted to increase production efficiency to accommodate the growing interest for his pine flooring design. The carpenter was unsure whether he should invest in new equipment or hire part-time labour, but he knew that either way, he would have to change the current process to ensure that...Desde 8,20 €
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Druthers Forming Limited
Elizabeth M.A. Grasby; Julie GosseCaso IVEY-9B09N006-EFinanzasThe account manager at the Canadian Commercial Bank (CCB) in Barron, Ontario, reviewed his latest loan request. The co-founder of Druthers Forming Limited (Druthers), a long-time CCB customer, was requesting a $350,000 loan to construct a new building to house Druthers' existing operations. Construction was already well underway. The account manager also noted that Druthers was currently operating without a line of credit and he wondered whether ...Desde 8,20 €
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Mountainarious Sporting Co.
Elizabeth M.A. Grasby; L. Jeff Murray; Julie GosseCaso IVEY-9B07N015-EFinanzasThe owner of Mountainarious Sporting Co. has requested a long-term loan to cover construction costs for major alterations to his store's layout. He has also requested an increase in the business's line of credit to fund additional inventory purchases for the increased store space. The loan manager has received the company's financial statements and must decide whether to grant the loan in a short time in order that the renovations may proceed.Desde 8,20 €