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McCaw Cellular Communications, Inc. (E)
Teisberg, Elizabeth Olmsted; Rossi, SharonCaso HBS-708S41Dirección estratégicaDescribe la decisión de un competidor para instalar equipo de capital mediante la tecnología de conmutación incompatible con McCaw de.Desde 5,74 €
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The Cleveland Clinic: Growth Strategy 2008, Teaching Note
Porter, Michael E.; Teisberg, Elizabeth Olmsted; Daly, Carolyn A.; Baron, Jennifer F.Nota del Instructor HBS-710466-EDirección estratégicaTeaching Note for 709473.Desde 0,00 €
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Web Site Blues (HBR Case Study and Commentary)
Maruca, Regina Fazio; Siegel, David; Carpenter, Candice; Ticoll, David; Rayport, JeffreyArtículo HBS-99209-EMarketingSo far, Rachel Soltanoff's instincts had been right. As CEO in this fictional case study, she had successfully navigated TradeRite Software's transition from a news service for stockbrokers to a $70 million provider of shrink-wrapped software geared toward both brokers and the growing day-trader market. Now a well-financed start-up, Stocknet.com, was testing a very competitive product that traders could download directly over the Web. And TradeRi...Desde 8,20 €
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Cleveland Clinic: Transformation and Growth 2015
Porter, Michael E.; Teisberg, Elizabeth OlmstedCaso HBS-709473-EDirección estratégicaThe Cleveland Clinic's health care services are internationally renowned for quality. In 2008, The Clinic began to restructure the organization into teams defined around patient needs, rather than traditional medical specialties."Patients First! takes shape as the teams measure and report outcomes, coordinate care, and develop to support improving value for patients. In addition to restructuring care delivery in the hospitals and throughout north...Desde 8,20 €
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What Serves the Customer Best? (HBR Case Study and Commentary)
Nunes, Paul F.; Driggs, Woodruff W.; Herman, David; Rayport, Jeffrey; Dull, Stephen; Scafido, JoeArtículo HBS-R0610A-EMarketingAs president of Scotch whisky maker Glenmeadie, Bob Littlefield is pleased to see the results of his CMO's recent marketing initiatives. There are new interactive capabilities on the company's Web site, a product information call center, and numerous other customer interfaces designed to deepen consumers' connection to the brand. Thanks to these front-end innovations, sales are up--and largely because of more loyal purchasing behavior, research s...Desde 8,20 €
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The Joslin Diabetes Center
Porter, Michael E.; Teisberg, Elizabeth Olmsted; Wallace, ScottCaso HBS-710424-EDirección estratégicaThe Joslin Diabetes Center in Boston, Massachusetts is a leading center for diabetes care, clinician training, and research. The incidence of diabetes is rising precipitously worldwide, challenging quality of life with its complications and rapidly accelerating health care expenditures for employers and governments. The Joslin's multispecialty, team-based care and patient education programs provide opportunities to examine integrated practice uni...Desde 8,20 €
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The Joslin Diabetes Center, Teaching Note
Porter, Michael E.; Teisberg, Elizabeth Olmsted; Wallace, ScottNota del Instructor HBS-710458-EDirección estratégicaTeaching Note for [710424].Desde 0,00 €
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Wayfair
Rayport, Jeffrey; Ma, Susie L.; Preble, MatthewCaso HBS-819045-EMarketingIn 2016 Niraj Shah and Steve Conine, founders of online home goods retailer Wayfair, are faced with a decision about how to improve user experience on their e-commerce sites. A key driver of consumer interest and conversion to purchase in the home categorDesde 8,20 €
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Voi Technology
Rayport, Jeffrey; Hull, OliviaCaso HBS-820099-EIniciativa emprendedoraVoi Technology, a fast-growing start-up out of Sweden, is competing in the highly contested European e-scooter sharing market. With a presence in nearly 40 cities in Europe by February 2020, the firm is working hard to improve its unit economics to reachDesde 8,20 €
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Delivering the Goods at Shippo
Bussgang, Jeffrey J.; Rayport, Jeffrey; Hull, OliviaCaso HBS-817065-EIniciativa emprendedoraLaura Behrens Wu, CEO of software start-up Shippo, prepares her pitch for a Series A funding round following a successful seed round. Customer adoption of Shippo's e-commerce dashboard application, which allows small and medium retailers to compare delivery rates between shipping providers and print package labels, has been steady in the nine months since it went live. But traction with the firm's developer-friendly product, an API that allows la...Desde 8,20 €