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Why Do Good Managers Choose Poor Strategies
Teisberg, Elizabeth OlmstedCaso HBS-391172-EDirección estratégicaThe uncertainty and complexity of most business environments make successful management a difficult art. Frequently, bright, experienced, well-educated people manage their companies into strategic distress. Many of these bad results are not simply a matter of bad luck. This note discusses problems caused by cognitive biases and heuristics (ways of thinking about problems) that managers commonly use when analyzing strategy under uncertainty. Shows...Desde 8,20 €