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The Entrepreneur's Dilemma: Alibaba, Tencent and Amazon as e-Commerce Platforms
Ning Su; Yulin Fang; Haibin Yang; Yukun Yang; Xin QiuCaso IVEY-9B15E015-EDirección estratégica, Iniciativa emprendedora, Tecnologías de la informaciónA nascent women’s apparel online store on Tmall, China's largest business-to-consumer retail platform operated by Alibaba Group, was just beginning to establish itself on the online market utilizing the tools and services provided by Tmall to develop and operate its business. Within four months after the business was launched, Tmall unexpectedly released a new policy which significantly increased the annual service fee and cash deposit for indivi...Desde 8,20 €
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Dow Corning Corp.: Business Conduct and Global Values (C) (Spanish version)
Goodpaster, Kenneth E.; Whiteside, David E.Caso HBS-320S06Assumes that the reader has also read Dow Corning Corp. (A). Presents two difficult decisions faced by Dow Corning's Business Conduct Committee. A rewritten version of an earlier case.Desde 5,74 €
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Dow Corning Corp.: Business Conduct and Global Values (B) (Spanish version)
Goodpaster, Kenneth E.; Whiteside, David E.Caso HBS-320S04Assumes that the reader has also read Dow Corning Corp. (A). Presents two difficult decisions faced by Dow Corning's Business Conduct Committee. A rewritten version of an earlier case.Desde 5,74 €
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Dow Corning Corp.: Business Conduct and Global Values (A) (Spanish version)
Goodpaster, Kenneth E.; Whiteside, David E.Caso HBS-320S03Describes the development and ongoing operation of the Business Conduct Committee of Dow Corning Corp. as an example of managing corporate values in a multinational enterprise.Desde 8,20 €
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Managing Product Safety: The Ford Pinto
Goodpaster, Kenneth E.; Davidson, Dekkers L.Caso HBS-383129-EPresents an accounting of Ford Motor Company's handling of a product safety controversy (1970-77) surrounding its Pinto subcompact car. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the sociDesde 8,20 €
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Amazon in China
Ning Su; Ming Dong; Amy Ni; Anna FuCaso IVEY-9B21M062-EDirección estratégicaAmazon.com Inc. (Amazon), the Seattle-based e-commerce giant, leaped into China with a buyout of Joyo.com Limited, China’s largest online book, music, and video retailer, in 2004. Amazon had the ambition of becoming the dominant online retailer in China bDesde 8,20 €
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International Drilling Corp. (C) (Spanish Version)
Goodpaster, Kenneth E.; Taylor, DonCaso HBS-309S06Complementa el caso (A).Desde 5,74 €
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International Drilling Corp. (B) (Spanish Version)
Goodpaster, Kenneth E.; Taylor, DonCaso HBS-309S05Complementa el caso (A).Desde 5,74 €
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International Drilling Corp. (A) (Spanish Version)
Goodpaster, Kenneth E.; Taylor, DonCaso HBS-309S04Detalla el conflicto moral experimentado por Don Taylor, un nuevo ejecutivo de alto nivel en una empresa de extracción de petróleo, cuando descubrió que la firma estaba engañando a sus inversores. ¿Qué debe hacer y cómo debe hacerlo? Presenta la aparición de las sospechas de Taylor sobre las prácticas engañosas.Desde 8,20 €
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Jim Sawyer (A) (Spanish Version)
Goodpaster, Kenneth E.; Davidson, Dekkers L.Caso HBS-308S11Jim Sawyer, de 40 años, gerente de la División de Plásticos Industrias Unidas ha mostrado signos de alcoholismo. El personal debe ahora considerar cómo la empresa debe hacer frente a este tipo de problema. Proporciona una oportunidad para examinar las corporaciones papel que deben desempeñar para ayudar a los empleados hacer frente a los problemas o Confront de salud personal.Desde 8,20 €