Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Professors Sven Larson and Kenneth Carpenter (E)
Heskett, James L.; Johannessen, Tor Askild AaseCaso HBS-908412-EProf. Kenneth Carpenter has received word that he has inadvertently offended one of his students. He is pondering a possible response.Desde 5,74 €
-
Key Elements for Excellence in Classroom Cases and Teaching Notes
Austin, James E.; Heskett, James L.; Bartlett, Christopher A.Caso HBS-915417-EThis document identifies the characteristics of excellent case studies and their accompanying teaching notes. The purpose is to provide guidance in preparing these educational vehicles. These guidelines were developed based on consultations with very experienced case teachers and an analysis of the elements of case studies and their teaching notes considered to be high quality by Harvard Business School faculty across departments, and on the ba...Desde 8,20 €
-
The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era - Teaching note
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Nota del Instructor DARDEN-M-1038TN1-EMarketingTeaching Note for product M-1038Desde 0,00 €
-
The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Caso DARDEN-M-1038MarketingThis case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision to authorize collegiate student athletes to monetize their name, image, and likeness (NIL), just as professional athletes and other celebrities have always done. The case follows Jonathan Cotten, president of Easy Step Enterprises (Easy Step), a fran...Desde 8,20 €
-
David's Bridal: Customer Relationship Management in the Digital Age
Whitler, Kimberly A.; Farris, Paul W.; Thompson, SylvieCaso DARDEN-M-0899-EMarketingThis case replaces UVA-M-0837. It can be used in a variety of marketing and strategy classes to understand how (1) at a macro level, a shift in consumer and environmental factors can impact firm strategy and (2) at a micro level, an e-mail-based marketing campaign designed to address these changes can impact firm-level performance. The case puts the students in the position of CEO Robert Huth as he is preparing for a board meeting. He had taken D...Desde 8,20 €
-
Shouldice Hospital Limited B
Heskett, James L.; Hallowell, RogerCaso HBS-913405-ESupplement for case 805002Desde 8,20 €
-
Shouldice Hospital B , Teaching Note
Heskett, James L.Nota del Instructor HBS-913407-ETeaching Note for 913405Desde 0,00 €
-
Professors Sven Larson and Kenneth Carpenter (B)
Heskett, James L.; Johannessen, Tor Askild AaseCaso HBS-908409-EProfessor Kenneth Carpenter has received word that he has inadvertently offended one of his students. He is pondering a possible response.Desde 5,74 €
-
Professors Sven Larson and Kenneth Carpenter (D)
Heskett, James L.; Johannessen, Tor Askild AaseCaso HBS-908411-EProf. Kenneth Carpenter has received word that he has inadvertently offended one of his students. He is pondering a possible response.Desde 5,74 €
-