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Away: Scaling a DTC Travel Brand
Avery, Jill; Fuller, Joseph B.Caso HBS-520051-EMarketingAway, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three decisions face the founders. Should Away continue to invest in driving growth in suitcases and other travel bags or was it time to begin to expand into other adjacent travel categor...Desde 8,20 €
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Wellthy: The Economics of Caring
Trelstad, Brian; Fuller, Joseph B.Caso HBS-320028-EConocimiento y comunicaciónIn 2014, Lindsay Jurist-Rosner (MBA '09) founded Wellthy, a B2C business that coordinates care for working professionals seeking help to support loved ones with chronic diseases or aging parents. With personal experience as a young professional providing care for her mother, Jurist-Rosner spotted an opportunity, given the long-term demographic trends in the United States. As she raised capital, built out a technology platform and recruited a team...Desde 8,20 €
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Terrapin Laboratory
Hamermesh, Richard G.; Fuller, Joseph B.Caso HBS-315098-EDescribes the formation and rapid growth of a drug testing company. The company needs to decide whether to enter the painkiller testing market, in addition to growing its drug treatment center business. The associated teaching materials provide students the opportunity to weigh the attractiveness of alternative mechanisms for financing the company's expansion.Desde 8,20 €
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HourlyNerd
Avery, Jill; Fuller, Joseph B.Caso HBS-316134-EIniciativa emprendedoraHourlyNerd, a two-sided marketplace platform for matching freelance consultants with small companies looking for help, struggles to define a growth plan for the future. The company, started as a class project in HBS' FIELD 3 course, is assessing three growth paths: shifting their target from small and medium sized businesses to enterprise customers, expanding into new verticals to become the Amazon of freelance labor, and transforming its busines...Desde 8,20 €
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Zensar Technologies Ltd, Teaching Note
Fuller, Joseph B.Nota del Instructor HBS-319049-EDirección estratégicaTeaching note for case 318051.Desde 0,00 €
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Are Your People Financially Literate
Berman, Karen; Knight, JoeArtículo HBS-F0910D-EFinanzasAsked to take a basic financial literacy exam, a representative sample of U.S. managers scored an average of only 38%, which doesn't bode well for either the individuals or their organizations.Desde 8,20 €
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Financial Literacy Strategies: For Entrepreneurs
Berman, Karen; Knight, JoeCapítulo de Libro HBS-6572BC-EIn order to have a financially intelligent company, you must first figure out a strategy for getting there. This chapter outlines three approaches that have proven effective in making financial literacy part of a company's culture. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers."Desde 8,20 €
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Braintrust: The Blockchain-Powered Talent Network
Stanton, Christopher; Fuller, Joseph B.; Gonzalez, GeorgeCaso HBS-821086-EIniciativa emprendedoraA San Francisco startup seeks to disrupt the freelancing industry through its user-owned talent network powered by the cryptocurrency, BTRUST.Desde 8,20 €
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La-Z-Boy (A)
Fuller, Joseph B.; Kindred, NatalieCaso HBS-317034-EDirección estratégicaKurt Darrow, CEO of La-Z-Boy furniture, must decide whether to continue an overhaul of the company's strategy in the face of a collapse in demand during the great recession. Having pared back La-Z-Boy's portfolio of brands and manufacturing network, he intends to reposition the company as a branded retailer of furniture and home fashions. Just management is poised to implement a new strategy that involves a heavy investment in brand advertising, ...Desde 8,20 €
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Loki Capital Management, PowerPoint
Fuller, Joseph B.; Payton, Christopher E.J.Caso HBS-315099-EIniciativa emprendedoraThis PowerPoint presentation was prepared by Senior Lecturer Joseph B. Fuller and Teaching Fellow Christopher Payton for the sole purpose of aiding classroom instructors in the use of Loki Capital Management, HBS No. 814-049 and its teaching note, HBS No. 315-073.Desde 8,20 €