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Facebook: Hard Questions (A)
Shotts, Ken; Malhotra, Neil; Melvin, SheilaCaso SGSB-ETH15A-EAnálisis de decisionesIn April 2018, Facebook co-founder and CEO Mark Zuckerberg was called to Capitol Hill to be the star witness at congressional hearings intended to examine Facebook’s “breaches of trust” with its users and “larger questions about the fundamental relationship tech companies have with their users.” Zuckerberg admitted that his company faced “a number of important issues around privacy, safety, and democracy” but emphasized that his company was “idea...Desde 8,20 €
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Plenty: Transforming Food for the Future of Our Planet
Foster, George; Melvin, SheilaCaso SGSB-E698-EIniciativa emprendedoraMatt Barnard, CEO of the indoor vertical farming company Plenty, analyzed the agricultural supply chain in the United States and determined it had a four-pronged problem that people would pay to have solved: flavor, waste, environmental footprint, and nutrition. So, in 2014, Barnard and his cofounders incorporated the business that is now Plenty: a technology company that aimed to reshape the inefficient, but entrenched, agriculture sector and b...Desde 8,20 €
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Meta and Political Speech
Shotts, Ken; Melvin, SheilaCaso SGSB-ETH34-EAnálisis de decisionesBy 2022, Meta was the world’s largest social media company, with around 3 billion users sharing 140 billion messages and a billion stories a day. Over 200 million businesses used Meta apps like Facebook, Instagram, and WhatsApp. Meta’s primary source of revenue was advertising. Its proclaimed mission was to “give people the power to build community and bring the world closer together” and its principles were to “give people a voice, build connect...Desde 8,20 €
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Intrapreneurship @ Nokia Software: Instilling Culture Change
Feinberg, Yossi; Melvin, SheilaCaso SGSB-SM320A-EDirección estratégicaIntrapreneurship @ Nokia Software, or I@NS, was a program created in 2017 to give Nokia Software’s 10,000 employees the opportunity to submit ideas for products, services, or solutions that delivered new capabilities, solved tough challenges faced by customers, or opened new markets. I@NS was intended to mimic the experience of founding a start-up, getting it funded, building a product, and taking it to market, with all the potential risk and ...Desde 8,20 €
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Privateer Holdings: Navigating a Rocketing, But Comples, Cannabis Marketplace
Foster, George; Melvin, SheilaCaso SGSB-E-646-EIniciativa emprendedoraPrivateer Holdings was a Seattle-based private equity firm that was “shaping the future of the legal cannabis industry.” In late 2017, Privateer held an expanding portfolio of global brands intended to “lead, legitimize, and define the future of cannabis” and was preparing to announce the closure of a Series C round that had raised more than $100 million. It was an opportune moment for its founding triumvirate to contemplate the future direct...Desde 8,20 €
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Tariffed!
Shotts, Ken; Melvin, SheilaCaso SGSB-P94-EEconomíaThis case describes President Donald Trump’s steel and aluminum tariffs of 2018. The case covers the recent history of U.S. trade protectionism in these industries, as well as the domestic and international politics surrounding the Trump tariffs. The case discusses industry reaction to the tariffs, as well as their implementation by the Department of Commerce, and retaliation by other countries.Desde 8,20 €
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Todd Krasnow: From Startup to Corporate and Back
Hart, Myra M.; Kraus, JanetCaso HBS-812121-EIniciativa emprendedoraDesde 8,20 €
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The Intel Incubation Program: Disruption Inside
O'Reilly, Charles; Melvin, SheilaCaso SGSB-OB105-ELiderazgo y Dirección de personasIntel established the Emerging Growth and Incubation (EGI) Group in 2018 with a charter to build a disruptive innovation engine. The EGI Group was seen as essential-even existential-for Intel to expand beyond its core business, find new ways to add significant value to the company, and once again be perceived as an engine of growth. Given Intel’s size and the perceived urgency of the need for growth, it was decided that EGI would incubate only ...Desde 8,20 €
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Operation Bramble Bush (A)
Levav, Jonathan; Melvin, Sheila; Assenheim, OmriCaso SGSB-OM39A-ELiderazgo y Dirección de personasIn the pre-dawn hours of August 2, 1990, Iraqi leader Saddam Hussein ordered his army to invade the neighboring, oil-rich state of Kuwait; within two days, Iraq had largely overcome organized military resistance and occupied its neighbor. A near-total financial and trade embargo imposed on Iraq failed to persuade it to leave Kuwait and in January 1991, U.S.-led coalition forces launched “Operation Desert Storm” with an air offensive against Iraq...Desde 8,20 €
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Operation Bramble Bush (B)
Levav, Jonathan; Melvin, Sheila; Assenheim, OmriCaso SGSB-OM39B-ELiderazgo y Dirección de personasIn the pre-dawn hours of August 2, 1990, Iraqi leader Saddam Hussein ordered his army to invade the neighboring, oil-rich state of Kuwait; within two days, Iraq had largely overcome organized military resistance and occupied its neighbor. A near-total financial and trade embargo imposed on Iraq failed to persuade it to leave Kuwait and in January 1991, U.S.-led coalition forces launched “Operation Desert Storm” with an air offensive against Iraq...Desde 5,74 €