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eBay, Inc. (B) (Spanish Version)
Bradley, Stephen P.; Sullivan, Erin E.Caso HBS-702S04Dirección estratégicadesarrollo actualizaciones en eBay, Inc. a través de junio de 2002.Desde 5,74 €
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NYC311
Kontokosta, Constantine E.; Weiss, Mitchell B.; Snively, Christine; Gulick, SarahCaso HBS-818056-EIniciativa emprendedoraJoe Morrisroe, executive director for NYC311, had some gut instincts but no definitive answer to the question he was just asked by one of the Mayor's deputies: "Are some communities being underserved by 311? How do we know we are hearing from the right people?" Founded in 2003 as a phone number for residents to dial (311) from a landline for information on city services and to log complaints, the city launched a 311 website and mobile app in 2009...Desde 8,20 €
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Book Publishing in 2010
Bradley, Stephen P.; Bartlett, NancyCaso HBS-711419-EDirección estratégicaLegacy book publishers wrangled with ebook retailers over royalty rates, release strategy, and distribution rights as customer demand for cheaper ebooks eroded publishers' profitable print formats. E-readers like Kindle, as well as Apple's iPad that invigorated the digital book market is discussed. Also includes a general overview of book publishing including the K-12 and College market.Desde 8,20 €
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Airbnb in Amsterdam (A)
Weiss, Mitchell B.; Moloney, Emer; Dessain, VincentCaso HBS-817013-EIniciativa emprendedoraIn February 2014, Amsterdam became the first city to issue new regulations specifically to allow home-sharing. Airbnb's Molly Turner, Global Head of Civic Partnerships; her colleagues at the San Francisco based home-sharing platform; and her counterparts in Amsterdam's city leadership now had to make the new rules function well. By the summer of 2014, the question of how exactly to do that remained unsettled. A Memorandum of Understanding (MOU) t...Desde 8,20 €
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Retail Shopping in 2007: The Net versus the Mall
Bradley, Stephen P.Caso HBS-707566-EDirección estratégicaProvides an overview of the retail sector within the United States as online shopping captures an increased percentage of consumer spending. The role of enabling technologies and applications, including comparison shopping sites and recommendation systems, are covered. Additionally, the strategies, specifically the evolution of multi-channeling retail, are discussed.Desde 8,20 €
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eBay, Inc. (Spanish Version)
Bradley, Stephen P.; Porter, KelleyCaso HBS-706S26Dirección estratégicaeBay era más grande y más popular comunidad de intercambio de persona a persona del mundo en Internet. A principios de 1999, la empresa estaba haciendo muy bien y parecía haber resuelto muchos de sus problemas iniciales. Sin embargo, el 30 de marzo de 1999, Amazon.com anunció que estaba entrando en la arena de subastas en línea. Esta poderosa empresa podría llegar a ser más fuerte competidor de eBay hasta la fecha.Desde 8,20 €
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ofo, Teaching Note
Weiss, Mitchell B.; Oseguera Rodriguez, MarianaNota del Instructor HBS-819157-EIniciativa emprendedoraTeaching note to case 819-063Desde 0,00 €
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The Deep: Entrepreneurship in the Public Sector (P.E.) (A) and (B), Teaching Plan
Weiss, Mitchell B.Nota del Instructor HBS-614077-EServicios y operacionesTeaching plan for cases 614054 and 614055.Desde 0,00 €
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Bigbelly
Weiss, Mitchell B.; Snively, ChristineCaso HBS-816005-EIniciativa emprendedoraTo accelerate Bigbelly's sales growth and its "smart cities" positioning, its CEO planned to shift his company from equipment sales to a subscription service. Jack Kutner hoped to re-position Bigbelly's solar-powered trash compacting stations beyond trash and recycling and use them also to provide public space Wi-Fi, advertising, and urban intelligence sensors. "One year from now we will no longer sell any machines," Kutner planned to tell the co...Desde 8,20 €
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Voatz
Weiss, Mitchell B.; Halyard, MaddyCaso HBS-819123-EIniciativa emprendedoraNimit Sawhney scrolled through the tweet stream on his phone, unsure of what to make of it on August 6, 2018 or how to respond. Voatz, the Boston-based startup he co-founded and led, provided a mobile-voting platform. In March of 2018, had successfully piloted the new technology to enable U.S. servicemembers stationed abroad to vote securely in West Virginia's primary election. Two West Virginia counties had participated in the first test. Thirte...Desde 8,20 €