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eBay, Inc. (B) (Spanish Version)
Bradley, Stephen P.; Sullivan, Erin E.Caso HBS-702S04Dirección estratégicadesarrollo actualizaciones en eBay, Inc. a través de junio de 2002.Desde 5,74 €
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CEIBS: A Global Business School Made in China
Quelch, John A.; Velamuri, Rama; Liu, ShengjunCaso HBS-510088-EMarketingTo maximize their effectiveness, color cases should be printed in color. In 2009, just 15 years after it was founded, the China Europe International Business School (CEIBS) has achieved the remarkable 8th position in the Financial Times Global MBA rankings. The case describes the short history of the school and the reasons for its success. It also describes the difficult challenges the school faces to maintain its position of leadership in Asia: ...Desde 8,20 €
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Econet Wireless Zimbabwe - Teaching Note
Mitchell, Jordan; Velamuri, RamaNota del Instructor ET-2-EIniciativa emprendedoraNote prepared as an aid to instructors in the classroom use of cases E-62-E, E-63-E and E-66-E (Econet Wireless Zimbabwe A, B, C).Desde 0,00 €
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Mittal Steel: The Making of the World's Largest Steel Company (A) and (B) - Teaching Note
Mitchell, Jordan; Velamuri, RamaNota del Instructor ET-6-EIniciativa emprendedoraThis teaching note was made as an aid in class for cases E-82-E and E-83-E.Desde 0,00 €
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Alacrity Housing Chennai - Teaching Note
Mitchell, Jordan; Velamuri, RamaNota del Instructor ET-3-EIniciativa emprendedoraNote prepared as an aid to instructors in the classroom use of cases E-69-E and E-70-E, Alacrity Housing Chennai (A) and (B).Desde 0,00 €
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Naturhouse - Teaching Note
Mitchell, Jordan; Velamuri, RamaNota del Instructor ET-4-EIniciativa emprendedoraNote prepared as an aid to instructors in the classroom use of case E-65-E Naturhouse.Desde 0,00 €
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Infosys Technologies: Powered by Intellect, Driven by Values - Teaching Note
Mitchell, Jordan; Velamuri, RamaNota del Instructor ET-5-EÉtica empresarial y Responsabilidad Social Corporativa, Iniciativa emprendedoraThis teaching note was made as an aid in class for case E-81-E: Infosys Technologies: Powered by Intellect, Driven by Values.Desde 0,00 €
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Finanzauto S.A. - Teaching Note
Miller, Paddy; Velamuri, RamaNota del Instructor DPOT-7-ELiderazgo y Dirección de personasNote prepared as an aid to instructors in the classroom use of case FH-633-E Finanzauto S.A.Desde 0,00 €
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Book Publishing in 2010
Bradley, Stephen P.; Bartlett, NancyCaso HBS-711419-EDirección estratégicaLegacy book publishers wrangled with ebook retailers over royalty rates, release strategy, and distribution rights as customer demand for cheaper ebooks eroded publishers' profitable print formats. E-readers like Kindle, as well as Apple's iPad that invigorated the digital book market is discussed. Also includes a general overview of book publishing including the K-12 and College market.Desde 8,20 €
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Camper: la imaginación no es cara
Mitchell, Jordan; Velamuri, RamaCaso E-105Iniciativa emprendedoraCamper es una de las marcas más conocidas dentro y fuera del país. A lo largo de sus 30 años de historia, a Camper se le conoce por sus innovadores diseños, cercanía a la subcontratación de manufactura y por el diseño interior de sus tiendas. A partir de 2005 se enfrenta a una creciente competencia por parte de multinacionales como Nike. Los alumnos tendrán que entender cómo Camper ha incorporado la creatividad e imaginación a su negocio y qué es...Desde 8,20 €