Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
eBay, Inc. (B) (Spanish Version)
Bradley, Stephen P.; Sullivan, Erin E.Caso HBS-702S04Dirección estratégicadesarrollo actualizaciones en eBay, Inc. a través de junio de 2002.Desde 5,74 €
-
Dunia Finance LLC (A), (B), and (C) - Teaching Note
Venkatesan, Rajkumar; Bodily, Samuel E.; Yemen, Gerry; Gibbs, SheaNota del Instructor DARDEN-M-0842TN-EMarketingTeaching note for product M-0842Desde 0,00 €
-
Picante Mexican Grill: A New Delhi Experience
Raz, Gal; Weiss, Elliott N.; Venkatesan, Rajkumar; Bodily, Samuel E.; Yemen, GerryCaso DARDEN-OM-1520-EServicios y operacionesModeled loosely after the American restaurant chain Chipotle, Picante Mexican Grill seeks to offer fresh and healthy vegetarian fast-food options. The owners of this start-up chain in Gurgaon, India, struggle to manage their quickly growing operation. As they consider expanding into new locations, diverse issues—including determining store hours, location, managing centralized production, and meeting staffing needs—challenge the entrepreneurial t...Desde 8,20 €
-
VinConnect, Inc.: Digital Marketing Strategy
Venkatesan, RajkumarCaso DARDEN-M-0864-EMarketingThis case is used in the course elective "Big Data in Marketing." The VinConnect company helped European wineries sell their products directly by using it to facilitate the direct-to-consumer (DTC) sales model to American consumers via offers delivered in e-mail. Unfortunately, the number of purchases has not been as high as VinConnect's president had projected and the open rate for e-mails was high, so potential customers who received the offers...Desde 8,20 €
-
The Seven Questions of Marketing Strategy
Farris, Paul W.; Parry, Mark E.; Borden, Neil H. Jr.; Venkatesan, Rajkumar; Sharpe, Kathryn M.Nota técnica DARDEN-M-0779-EMarketingThis simple model of marketing strategy can provide keys to creating a sustainable competitive advantage. Suitable for MBA and executive formats, this technical note demonstrates that individual marketing strategy concepts are interconnected, which renders the strategic process vulnerable to the political machinations of executives. Evolving customer needs and competitors' proactive efforts to steal market share require a dynamic marketing strate...Desde 8,20 €
-
Book Publishing in 2010
Bradley, Stephen P.; Bartlett, NancyCaso HBS-711419-EDirección estratégicaLegacy book publishers wrangled with ebook retailers over royalty rates, release strategy, and distribution rights as customer demand for cheaper ebooks eroded publishers' profitable print formats. E-readers like Kindle, as well as Apple's iPad that invigorated the digital book market is discussed. Also includes a general overview of book publishing including the K-12 and College market.Desde 8,20 €
-
Segmentation at Sticks Kebob Shop - Teaching Note
Venkatesan, RajkumarNota del Instructor DARDEN-M-0866TN-EMarketingTeaching note for product M-0866Desde 0,00 €
-
Absolut Vodka: The Spirit of a Brand - Teaching Note
Venkatesan, Rajkumar; Raggio, Randle D.; Noel, KatherineNota del Instructor DARDEN-M-0832TN-EMarketingTeaching note for product M-0832Desde 0,00 €
-
Ukrop's Savings Spot
Farris, Paul W.; Venkatesan, RajkumarCaso DARDEN-M-0753-EMarketingUkrop's has developed a unique coupon dispenser that is placed in front of the store. Customers with Ukrop's loyalty card can use this system to obtain coupons that are customized for them. The case explores the impact of this system on customer loyalty and store profitability. The case presents an opportunity to discuss the process of establishing the return on investment from such a loyalty program.Desde 8,20 €
-
Customer Insights
Venkatesan, Rajkumar; Kim, TamiEjercicio DARDEN-M-1013-EMarketingIn this set of three exercises, students are cast in the role of marketing manager of one of three product categories. They must choose a specific brand in their category and use research trend tools and Google Ads Keyword Planner to explore and analyze consumer demand, identify customer segments, research product features, identify competitors, and, finally, choose paid-search keywords. The exercises culminate in a presentation using the PowerPo...Desde 8,20 €